BUSINESS PROFILES

The Business Profiles Channel explores a variety of corporations, business models and entrepreneurial ideas. From small startups to massive corporations, get the lowdown on all kinds of businesses.
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How Ikea Works

You enter the cavernous store on a Saturday afternoon only to emerge hours later with a belly full of meatballs and trunk full of furnishings. How did Ikea become a cult shopping experience, with a catalog that's allegedly printed more than the Bible?

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  • 10 Companies That Completely Reinvented Themselves

    10 Companies That Completely Reinvented Themselves

    Not every business that sold buggy whips died out with the advent of the motorcar. Some nimble businesses are able to reinvent themselves to keep pace with modern life. You might be surprised at what some of today's biggest companies used to do. See more »

  • 10 Most Popular McDonald's Menu Items of All Time

    10 Most Popular McDonald's Menu Items of All Time

    If you can name the sandwich behind the jingle that starts, "Two all-beef patties, special sauce, lettuce, cheese," then you already have one out of 10. What else makes the cut? See more »

  • 10 Trade Secrets We Wish We Knew

    10 Trade Secrets We Wish We Knew

    Protected by legal agreements, fail-safes and vaults, the world’s most valuable trade secrets rake in millions of dollars for their owners. Here are 10 lucrative legends. See more »

  • 10 Unusual Items from McDonald's International Menu

    10 Unusual Items from McDonald's International Menu

    Would you like some french fries with that McArabia, sir? Or a soda to wash down that -- porridge? The golden arches may look the same globally, but the menu sure doesn't. See more »

  • 5 Failed McDonald's Menu Items

    5 Failed McDonald's Menu Items

    Now you see it, now you don't. That's usually how new menu items hit the market -- with a thud. McDonald's has had its share of not-so-successful sandwiches. See more »

  • Are the Golden Arches really supposed to be giant french fries?

    Are the Golden Arches really supposed to be giant french fries?

    That golden icon is embedded in our brains whether we like it or not. Wouldn't it be good to finally know what it means, if anything? See more »

  • Fact or Fiction: Google

    Fact or Fiction: Google

    Sometimes it feels like Google is taking over the world. And rumors are always swirling about the next new Google development. Do you know which ones are true? See more »

  • Fact or Fiction: Microsoft

    Fact or Fiction: Microsoft

    Founder (and ultimate computer geek) Bill Gates has become, depending on whom you believe, an embodiment of the American Dream -- or a cautionary tale of corrupting power. How much do you really know about Microsoft? See more »

  • How Amazon Works

    How Amazon Works

    The story of Amazon.com is an e-commerce dream. Find out what Amazon does, what makes it different from other e-commerce Web sites and how its technology infrastructure supports its multi-pronged approach to online sales. See more »

  • How AT&T Works

    How AT&T Works

    AT&T's story is one of innovation, conquest, endurance and revival. Since its birth in 1876, AT&T started a communications revolution, established an invincible monopoly, was dismantled by the government and rose again as a major player in a new era of digital communications. See more »

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