Marketing

Although it's often said that Americans won't use the metric system, the popularity of the 2-liter soda bottle flies in the face of that logic. So why is soda sold like that, while other products like milk aren't?

By Nathan Chandler

From Kendall Jenner attempting to end police brutality with a Pepsi to H&M's "The Coolest Monkey in the Jungle" ad, let's just say some of these brands didn't get it right.

By Khiry Clements

From Muzak to Mood Media, retailers are banking on music for more sales.

By Cherise Threewitt

The 1993 case of Earring Magic Ken shows how marketing and focus groups can inadvertently create a kitsch classic. Mattel found this out the hard way.

By Bryan Young

People claim to hate pop-ups ads, and their more recent successor, the hover ad. Yet they still click on them. Here's why.

By Dave Roos

One hundred percent of female mannequins in a new U.K. study represented underweight individuals, while only 8 percent of male mannequins did the same.

By Jesslyn Shields

Pesky vowels. Who needs those, anyway?

By Kate Kershner

If human nutrition is essentially universal, why do yogurt commercials feature women so prominently?

By Laurie L. Dove

If advertisers buried hidden messages in commercials or print ads, would you be susceptible to them? Or are subliminal messages just a hoax?

By Melanie Radzicki McManus

Diamonds are rare? Not really. They became an engagement ring staple, thanks to a clever public relations campaign. Bacon for breakfast? That was another PR job.

By Melanie Radzicki McManus

The Do Not Call Registry and blocking plans are ways to free yourself from telemarketers. Find out how to get telemarketers to stop calling you from this article.

By HowStuffWorks.com Contributors

Posting an ad on Craigslist can help you sell a car or place your house on the market. Learn about how to post an ad on Craigslist in this article.

By Francisco Guzman

There's a lot of inventiveness and innovation in the advertising world these days. So much, in fact, that you could find amazing ad campaigns in places you've never been, for products you've never heard of. Here are 10 of the most awesome examples.

By Josh Clark

When advertisers work to earn our hearts and our money, how does gender play into it? Do the ones emphasizing stereotypical male and female traits do a number on our brains (and wallets)? Or is it something else that makes us want to buy, buy, buy?

By Molly Edmonds

Who can forget all of the famous pitch lines, gizmos and unintentional hilarity packed into late-night paid programming? Infomercials are showy, earnest and often outright deceptive. What are 10 of the best?

By Stephanie Watson

Fax marketing may seem like an advertising tool of the past, but it is still practiced by many companies today. Learn more about fax marketing in this article.

By Tim Crosby

E-mail marketing is just a way to advertise that doesn't waste trees. Learn the basics of e-mail marketing, including what you can and can't do and why.

By John Fuller

A jingle is an advertising slogan set to a memorable melody. How catchy are they? Just try and finish this article without getting one stuck in your head.

By Tim Faulkner

From Jimmy Choo to Omni Hotels, retailers are following the latest advertising trend: scent marketing. Can a pleasant smell make a big sale?

By Sarah Dowdey

You can tell a lot about a culture by what they put in their vending machines. Japan seems to take the cake with the number of unusual items that can be found in a vending machine. Read about 18 odd items for sale in Japanese vending machines.

By the Editors of Publications International, Ltd.

In case you hadn't noticed, advertising has made its way into the virtual world of video games. More and more companies are testing the waters with a somewhat new method of reaching potential customers called advergaming.

By Lee Ann Obringer

TV shows do it. Movie production companies do it. Video games do it. But how much do we unconsciously take in when a brand or product shows up on our screen? Apparently a good deal -- product placement is a growing advertising tactic.

By Katherine Neer

The virtual marketplace is bursting with business opportunities, but taking advantage of online commerce requires some very particular marketing strategies. Learn how to promote an online business.

By Lee Ann Obringer

In the business world, knowing your target market is crucial to success. Any time you introduce a new product or service, how do you know anyone is going to buy it? Learn all about market research.

By Marshall Brain

In this article, we'll take a look at why trade shows are so effective, how to select the best shows, and how to manage the process from start to finish. We'll also provide tips, checklists and web links that will make your job a heck of a lot easier.

By Lee Ann Obringer