Marketing

Advertising is big business and the ways to market your company continue to proliferate. Our Marketing articles will help you decide how best to spread the word about your business.

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5 Times Marketers Totally Missed the Mark

From Kendall Jenner attempting to end police brutality with a Pepsi to H&M's "The Coolest Monkey in the Jungle" ad, let's just say some of these brands didn't get it right.

How Retail Brands Use Music to Generate More Sales

From Muzak to Mood Media, retailers are banking on music for more sales.

How Barbie's Boyfriend Ken Became an Accidental Gay Icon

The 1993 case of Earring Magic Ken shows how marketing and focus groups can inadvertently create a kitsch classic. Mattel found this out the hard way when they asked little girls to offer input.

Pop-Up Ads Are Annoying — But They Work

People claim to hate pop-ups ads, and their more recent successor, the hover ad. Yet they still click on them. Here's why.

What You Touch While Shopping Can Influence What You Choose to Buy

A new study reveals that shape, size and sense of touch influence purchasing choices, thanks to some curious cognition and perception.

The Real Winners at Some Awards Shows Are the Promoters

In some industries — like advertising — the awards show is just a giant money-making scheme.

Most Mannequins Idealize Underweight, Unhealthy Bodies, New Research Confirms

One hundred percent of female mannequins in a new U.K. study represented underweight individuals, while only 8 percent of male mannequins did the same.

Why Is Yogurt Advertising So Focused on Women?

If human nutrition is essentially universal, why do yogurt commercials feature women so prominently?

When Skywriting Just Isn't Enough: Fake Meteor Showers and Space Ads!

A Japanese company called ALE wants to create artificial meteor showers. Is this the first step toward the sky becoming a massive ad?

The Hard Sell: When Targeted Ads Backfire

Does it seem like ads for cruises are always popping up since you went to one vacation website? Researchers study the line between being conscious and being aggravated.

10 Ways to Market an Online Business

It takes more than just a newspaper ad to promote your online business. Help your site grow from a fledgling to a flourishing business with these handy tips.

How Subliminal Messages Work

If advertisers buried hidden messages in commercials or print ads, would you be susceptible to them? Or are subliminal messages just a hoax?

10 Most Deceptive PR Campaigns in History

Americans didn't always eat bacon for breakfast — it became a staple thanks to a cleverly created public relations campaign in the 1920s. And diamonds for engagement rings? Another clever PR job.

How can you get telemarketers to stop calling you?

The Do Not Call Registry and blocking plans are ways to free yourself from telemarketers. Find out how to get telemarketers to stop calling you from this article.

How to Post an Ad on Craigslist

Posting an ad on Craigslist can help you sell a car or place your house on the market. Learn about how to post an ad on Craigslist in this article.

How to Create a Press Kit

You need to create a press kit, but you’re not sure how to do it. Learn about how to create a press kit in this article.

How to Make a Flyer

You'd like to make flyers and just pay for the printing. Learn about how to make a flyer in this article.

10 Awesome Ad Campaigns You've Never Heard Of

There's a lot of inventiveness and innovation in the advertising world these days. So much, in fact, that you could find amazing ad campaigns in places you've never been, for products you've never heard of. Here are 10 of the most awesome examples.

Does gender-targeted advertising work?

When advertisers work to earn our hearts and our money, how does gender play into it? Do the ones emphasizing stereotypical male and female traits do a number on our brains (and wallets)? Or is it something else that makes us want to buy, buy, buy?

What is the viral expansion loop?

You know you've created a great product when people are talking about it. But can word of mouth drive growth into a frenzy of popular and media excitement?

Top 10 Most Popular Infomercials

Who can forget all of the famous pitch lines, gizmos and unintentional hilarity packed into late-night paid programming? Infomercials are showy, earnest and often outright deceptive. What are 10 of the best?

How Fax Marketing Works

Fax marketing may seem like an advertising tool of the past, but it is still practiced by many companies today. Learn more about fax marketing in this article.

How E-mail Marketing Works

E-mail marketing is just a way to advertise that doesn't waste trees. Learn the basics of e-mail marketing, including what you can and can't do and why.

How Commercial Jingles Work

A jingle is an advertising slogan set to a memorable melody. How catchy are they? Just try and finish this article without getting one stuck in your head.


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