Marketing

Advertising is big business and the ways to market your company continue to proliferate. Our Marketing articles will help you decide how best to spread the word about your business.

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Although it's often said that Americans will never get used to the metric system, the popularity of the 2-liter soda bottle flies in the face of that logic. So why is soda sold like that, while other products like milk aren't?

By Nathan Chandler

From Kendall Jenner attempting to end police brutality with a Pepsi to H&M's "The Coolest Monkey in the Jungle" ad, let's just say some of these brands didn't get it right.

By Khiry Clements

From Muzak to Mood Media, retailers are banking on music for more sales.

By Cherise Threewitt

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The 1993 case of Earring Magic Ken shows how marketing and focus groups can inadvertently create a kitsch classic. Mattel found this out the hard way when they asked little girls to offer input.

By Bryan Young

People claim to hate pop-ups ads, and their more recent successor, the hover ad. Yet they still click on them. Here's why.

By Dave Roos

A new study reveals that shape, size and sense of touch influence purchasing choices, thanks to some curious cognition and perception.

By Patrick J. Kiger

In some industries — like advertising — the awards show is just a giant money-making scheme.

By Dave Roos

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One hundred percent of female mannequins in a new U.K. study represented underweight individuals, while only 8 percent of male mannequins did the same.

By Jesslyn Shields

If human nutrition is essentially universal, why do yogurt commercials feature women so prominently?

By Laurie L. Dove

A Japanese company called ALE wants to create artificial meteor showers. Is this the first step toward the sky becoming a massive ad?

By Jonathan Strickland

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It takes more than just a newspaper ad to promote your online business. Help your site grow from a fledgling to a flourishing business with these handy tips.

By Alison Cooper

If advertisers buried hidden messages in commercials or print ads, would you be susceptible to them? Or are subliminal messages just a hoax?

By Melanie Radzicki McManus

Americans didn't always eat bacon for breakfast — it became a staple thanks to a cleverly created public relations campaign in the 1920s. And diamonds for engagement rings? Another clever PR job.

By Melanie Radzicki McManus

The Do Not Call Registry and blocking plans are ways to free yourself from telemarketers. Find out how to get telemarketers to stop calling you from this article.

By HowStuffWorks.com Contributors

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Posting an ad on Craigslist can help you sell a car or place your house on the market. Learn about how to post an ad on Craigslist in this article.

By HowStuffWorks.com Contributors

You'd like to make flyers and just pay for the printing. Learn about how to make a flyer in this article.

By HowStuffWorks.com Contributors

There's a lot of inventiveness and innovation in the advertising world these days. So much, in fact, that you could find amazing ad campaigns in places you've never been, for products you've never heard of. Here are 10 of the most awesome examples.

By Josh Clark

When advertisers work to earn our hearts and our money, how does gender play into it? Do the ones emphasizing stereotypical male and female traits do a number on our brains (and wallets)? Or is it something else that makes us want to buy, buy, buy?

By Molly Edmonds

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Who can forget all of the famous pitch lines, gizmos and unintentional hilarity packed into late-night paid programming? Infomercials are showy, earnest and often outright deceptive. What are 10 of the best?

By Stephanie Watson

Fax marketing may seem like an advertising tool of the past, but it is still practiced by many companies today. Learn more about fax marketing in this article.

By Tim Crosby

E-mail marketing is just a way to advertise that doesn't waste trees. Learn the basics of e-mail marketing, including what you can and can't do and why.

By John Fuller

A jingle is an advertising slogan set to a memorable melody. How catchy are they? Just try and finish this article without getting one stuck in your head.

By Tim Faulkner

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From Jimmy Choo to Omni Hotels, retailers are following the latest advertising trend: scent marketing. Can a pleasant smell make a big sale?

By Sarah Dowdey

You can tell a lot about a culture by what they put in their vending machines. Japan seems to take the cake with the number of unusual items that can be found in a vending machine. Read about 18 odd items for sale in Japanese vending machines.

By the Editors of Publications International, Ltd.