Advertising is big business and the ways to market your company continue to proliferate. Our Marketing articles will help you decide how best to spread the word about your business.
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Although it's often said that Americans will never get used to the metric system, the popularity of the 2-liter soda bottle flies in the face of that logic. So why is soda sold like that, while other products like milk aren't?
From Muzak to Mood Media, retailers are banking on music for more sales.
The 1993 case of Earring Magic Ken shows how marketing and focus groups can inadvertently create a kitsch classic. Mattel found this out the hard way when they asked little girls to offer input.
By Bryan Young
A new study reveals that shape, size and sense of touch influence purchasing choices, thanks to some curious cognition and perception.
In some industries — like advertising — the awards show is just a giant money-making scheme.
By Dave Roos
One hundred percent of female mannequins in a new U.K. study represented underweight individuals, while only 8 percent of male mannequins did the same.
Pesky vowels. Who needs those, anyway?
A Japanese company called ALE wants to create artificial meteor showers. Is this the first step toward the sky becoming a massive ad?
The Do Not Call Registry and blocking plans are ways to free yourself from telemarketers. Find out how to get telemarketers to stop calling you from this article.
There's a lot of inventiveness and innovation in the advertising world these days. So much, in fact, that you could find amazing ad campaigns in places you've never been, for products you've never heard of. Here are 10 of the most awesome examples.
By Josh Clark
When advertisers work to earn our hearts and our money, how does gender play into it? Do the ones emphasizing stereotypical male and female traits do a number on our brains (and wallets)? Or is it something else that makes us want to buy, buy, buy?
Who can forget all of the famous pitch lines, gizmos and unintentional hilarity packed into late-night paid programming? Infomercials are showy, earnest and often outright deceptive. What are 10 of the best?
By Stephanie Watson
You can tell a lot about a culture by what they put in their vending machines. Japan seems to take the cake with the number of unusual items that can be found in a vending machine. Read about 18 odd items for sale in Japanese vending machines.