Marketing

Advertising is big business and the ways to market your company continue to proliferate. Our Marketing articles will help you decide how best to spread the word about your business.

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Does what you smell determine what you buy?

From Jimmy Choo to Omni Hotels, retailers are following the latest advertising trend: scent marketing. Can a pleasant smell make a big sale?

18 Odd Items for Sale in Japanese Vending Machines

You can tell a lot about a culture by what they put in their vending machines. Japan seems to take the cake with the number of unusual items that can be found in a vending machine. Read about 18 odd items for sale in Japanese vending machines.

8 Memorable Ad Campaigns

Commercials last a short amount of time, but some linger in our memories for years. Thanks to the creative minds that work in advertising, the success of some of these ads have saved companies from ruin. Read about 8 of the most memorable ad campaign

Origins of 12 Modern Icons

Some of these modern icons, such as the Aflac duck, the Coppertone Girl, and Betty Crocker, have endured through the years while others are more recent. Read up on their history.

How Advergaming Works

In case you hadn't noticed, advertising has made its way into the virtual world of video games. More and more companies are testing the waters with a somewhat new method of reaching potential customers called advergaming.

How Product Placement Works

TV shows do it. Movie production companies do it. Video games do it. But how much do we unconsciously take in when a brand or product shows up on our screen? Apparently a good deal -- product placement is a growing advertising tactic.

How Promoting an Online Business Works

The virtual marketplace is bursting with business opportunities, but taking advantage of online commerce requires some very particular marketing strategies. Learn how to promote an online business.

How Market Research Works

In the business world, knowing your target market is crucial to success. Any time you introduce a new product or service, how do you know anyone is going to buy it? Learn all about market research.

How Trade Shows Work

In this article, we'll take a look at why trade shows are so effective, how to select the best shows, and how to manage the process from start to finish. We'll also provide tips, checklists and web links that will make your job a heck of a lot easier.

How Building a Business Identity Works

A consistent visual image and a strong brand identity tell customers what you do, who you are and what kind of business culture you have, all of which are vital in today's congested marketplace.

How Affiliate Programs Work

If you have your own Web site, affiliate programs can be a great way to earn some extra money or advertise your site. Learn how affiliate networks and affiliate programs work.

How Ad Slogans Work

Think you're immune to ad slogans? Maybe, maybe not. Advertisers use plenty of tactics to keep that slogan running through your head.

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