Like HowStuffWorks on Facebook!


Advertising is big business and the ways to market your company continue to proliferate. Our Marketing articles will help you decide how best to spread the word about your business.

The Real Winners at Some Awards Shows Are the Promoters

In some industries — like advertising — the awards show is just a giant money-making scheme. HowStuffworks looks at the awards show racket. See more »

Most Mannequins Idealize Underweight, Unhealthy Bodies, New Research Confirms

How do mannequins measure up to real people, and what does that mean for body image? HowStuffWorks explains a new U.K. study. See more »

Flickr, Tumblr, Scribd: Why Dropping Vowels From Brand Names Is So Popular

Flickr, Scribd, Qzzr — kicking the vowels out of words is a trend for companies. What’s the appeal? Visit HowStuffWorks Now to find out. See more »

Why Is Yogurt Advertising So Focused on Women?

Why is yogurt marketed towards women? Learn about food marketing and gender in this HowStuffWorks Now article and Stuff Mom Never Told You podcast. See more »

When Skywriting Just Isn't Enough: Fake Meteor Showers and Space Ads!

Think only Mother Nature can put on an awesome meteor shower? A company called ALE wants to prove that wrong. Learn more at HowStuffWorks Now. See more »

The Hard Sell: When Targeted Ads Backfire

It's obvious that advertisers are using your search data to target their sales pitches. HowStuffWorks Now explores when it gets to be too much. See more »

10 Ways to Market an Online Business

Marketing an online business is time-consuming but necessary. Learn 10 ways to market an online business at HowStuffWorks. See more »

How Subliminal Messages Work

Are subliminal messages a real thing or just a hoax? Learn all about subliminal messages at HowStuffWorks. See more »

10 Most Deceptive PR Campaigns in History

PR campaigns brought us bacon for breakfast and diamond engagement rings. View 10 of the most deceptive PR campaigns in history to learn more. See more »

The Do Not Call Registry and blocking plans are ways to free yourself from telemarketers. Find out how to get telemarketers to stop calling you from this article. See more »