Marketing

Advertising is big business and the ways to market your company continue to proliferate. Our Marketing articles will help you decide how best to spread the word about your business.


The 1993 case of Earring Magic Ken shows how marketing and focus groups can inadvertently create a kitsch classic. Mattel found this out the hard way when they asked little girls to offer input.

People claim to hate pop-ups ads, and their more recent successor, the hover ad. Yet they still click on them. Here's why.

A new study reveals that shape, size and sense of touch influence purchasing choices, thanks to some curious cognition and perception.

In some industries — like advertising — the awards show is just a giant money-making scheme.

One hundred percent of female mannequins in a new U.K. study represented underweight individuals, while only 8 percent of male mannequins did the same.

If human nutrition is essentially universal, why do yogurt commercials feature women so prominently?

A Japanese company called ALE wants to create artificial meteor showers. Is this the first step toward the sky becoming a massive ad?

Does it seem like ads for cruises are always popping up since you went to one vacation website? Researchers study the line between being conscious and being aggravated.

It takes more than just a newspaper ad to promote your online business. Help your site grow from a fledgling to a flourishing business with these handy tips.

If advertisers buried hidden messages in commercials or print ads, would you be susceptible to them? Or are subliminal messages just a hoax?

Americans didn't always eat bacon for breakfast — it became a staple thanks to a cleverly created public relations campaign in the 1920s. And diamonds for engagement rings? Another clever PR job.

The Do Not Call Registry and blocking plans are ways to free yourself from telemarketers. Find out how to get telemarketers to stop calling you from this article.

Posting an ad on Craigslist can help you sell a car or place your house on the market. Learn about how to post an ad on Craigslist in this article.

You need to create a press kit, but you’re not sure how to do it. Learn about how to create a press kit in this article.

You'd like to make flyers and just pay for the printing. Learn about how to make a flyer in this article.

There's a lot of inventiveness and innovation in the advertising world these days. So much, in fact, that you could find amazing ad campaigns in places you've never been, for products you've never heard of. Here are 10 of the most awesome examples.

When advertisers work to earn our hearts and our money, how does gender play into it? Do the ones emphasizing stereotypical male and female traits do a number on our brains (and wallets)? Or is it something else that makes us want to buy, buy, buy?

You know you've created a great product when people are talking about it. But can word of mouth drive growth into a frenzy of popular and media excitement?

Who can forget all of the famous pitch lines, gizmos and unintentional hilarity packed into late-night paid programming? Infomercials are showy, earnest and often outright deceptive. What are 10 of the best?

Fax marketing may seem like an advertising tool of the past, but it is still practiced by many companies today. Learn more about fax marketing in this article.

E-mail marketing is just a way to advertise that doesn't waste trees. Learn the basics of e-mail marketing, including what you can and can't do and why.

A jingle is an advertising slogan set to a memorable melody. How catchy are they? Just try and finish this article without getting one stuck in your head.

From Jimmy Choo to Omni Hotels, retailers are following the latest advertising trend: scent marketing. Can a pleasant smell make a big sale?

You can tell a lot about a culture by what they put in their vending machines. Japan seems to take the cake with the number of unusual items that can be found in a vending machine. Read about 18 odd items for sale in Japanese vending machines.