When advertisers work to earn our hearts and our money, how does gender play into it? Do the ones emphasizing stereotypical male and female traits do a number on our brains (and wallets)? Or is it something else that makes us want to buy, buy, buy?
There's a lot of inventiveness and innovation in the advertising world these days. So much, in fact, that you could find amazing ad campaigns in places you've never been, for products you've never heard of. Here are 10 of the most awesome examples. See more »
From Jimmy Choo to Omni Hotels, retailers are following the latest advertising trend: scent marketing. Can a pleasant smell make a big sale? See more »
Product placement, advergaming, commercial jingles...the world of advertising is all around us. See how much you know about it in our Advertising Quiz. See more »
Think you're immune to ad slogans? Maybe, maybe not. Advertisers use plenty of tactics to keep that slogan running through your head. See more »
In case you hadn't noticed, advertising has made its way into the virtual world of video games. More and more companies are testing the waters with a somewhat new method of reaching potential customers called advergaming. See more »
If you have your own Web site, affiliate programs can be a great way to earn some extra money or advertise your site. Learn how affiliate networks and affiliate programs work. See more »
A consistent visual image and a strong brand identity tell customers what you do, who you are and what kind of business culture you have, all of which are vital in today's congested marketplace. See more »
A jingle is an advertising slogan set to a memorable melody. How catchy are they? Just try and finish this article without getting one stuck in your head. See more »
E-mail marketing is just a way to advertise that doesn't waste trees. Learn the basics of e-mail marketing, including what you can and can't do and why. See more »
Fax marketing may seem like an advertising tool of the past, but it is still practiced by many companies today. Learn more about fax marketing in this article. See more »
