Featured Article: Dollars and Sense: Advertising Challenge
Product placement, advergaming, commercial jingles...the world of advertising is all around us. See how much you know about it in our Advertising Quiz. See more »
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Advertising is big business and the ways to market your company continue to proliferate. Our Marketing articles will help you decide how best to spread the word about your business.
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Dollars and Sense: Advertising Challenge
Product placement, advergaming, commercial jingles...the world of advertising is all around us. See how much you know about it in our Advertising Quiz.
See more »
How Ad Slogans Work
Think you're immune to ad slogans? Maybe, maybe not. Advertisers use plenty of tactics to keep that slogan running through your head.
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How Advergaming Works
In case you hadn't noticed, advertising has made its way into the virtual world of video games. More and more companies are testing the waters with a somewhat new method of reaching potential customers called advergaming.
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How Affiliate Programs Work
If you have your own Web site, affiliate programs can be a great way to earn some extra money or advertise your site. Learn how affiliate networks and affiliate programs work.
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How Building a Business Identity Works
A consistent visual image and a strong brand identity tell customers what you do, who you are and what kind of business culture you have, all of which are vital in today's congested marketplace.
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How Commercial Jingles Work
A jingle is an advertising slogan set to a memorable melody. How catchy are they? Just try and finish this article without getting one stuck in your head.
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How Market Research Works
In the business world, knowing your target market is crucial to success. Any time you introduce a new product or service, how do you know anyone is going to buy it? Learn all about market research.
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How Product Placement Works
TV shows do it. Movie production companies do it. Video games do it. But how much do we unconsciously take in when a brand or product shows up on our screen? Apparently a good deal -- product placement is a growing advertising tactic.
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How Promoting an Online Business Works
The virtual marketplace is bursting with business opportunities, but taking advantage of online commerce requires some very particular marketing strategies. Learn how to promote an online business.
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How Trade Shows Work
In this article, we'll take a look at why trade shows are so effective, how to select the best shows, and how to manage the process from start to finish. We'll also provide tips, checklists and web links that will make your job a heck of a lot easier.
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Top 10 Most Popular Infomercials
Who can forget all of the famous pitch lines, gizmos and unintentional hilarity packed into late-night paid programming? Infomercials are showy, earnest and often outright deceptive. What are 10 of the best?
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What is the viral expansion loop?
You know you've created a great product when people are talking about it. But can word of mouth drive growth into a frenzy of popular and media excitement?
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8 Memorable Ad Campaigns
Commercials last a short amount of time, but some linger in our memories for years. Thanks to the creative minds that work in advertising, the success of some of these ads have saved companies from ruin. Read about 8 of the most memorable ad campaign
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Origins of 12 Modern Icons
Some of these modern icons, such as the Aflac duck, the Coppertone Girl, and Betty Crocker, have endured through the years while others are more recent. Read up on their history.
See more »Does what you smell determine what you buy?
From Jimmy Choo to Omni Hotels, retailers are following the latest advertising trend: scent marketing. Can a pleasant smell make a big sale?
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