Marketing

Advertising is big business and the ways to market your company continue to proliferate. Our Marketing articles will help you decide how best to spread the word about your business.

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How Promoting an Online Business Works

The virtual marketplace is bursting with business opportunities, but taking advantage of online commerce requires some very particular marketing strategies. Learn how to promote an online business.


How Barbie's Boyfriend Ken Became an Accidental Gay Icon

The 1993 case of Earring Magic Ken shows how marketing and focus groups can inadvertently create a kitsch classic. Mattel found this out the hard way when they asked little girls to offer input.

Pop-Up Ads Are Annoying — But They Work

People claim to hate pop-ups ads, and their more recent successor, the hover ad. Yet they still click on them. Here's why.

What You Touch While Shopping Can Influence What You Choose to Buy

A new study reveals that shape, size and sense of touch influence purchasing choices, thanks to some curious cognition and perception.

The Real Winners at Some Awards Shows Are the Promoters

In some industries — like advertising — the awards show is just a giant money-making scheme.

Most Mannequins Idealize Underweight, Unhealthy Bodies, New Research Confirms

One hundred percent of female mannequins in a new U.K. study represented underweight individuals, while only 8 percent of male mannequins did the same.

Flickr, Tumblr, Scribd: Why Dropping Vowels From Brand Names Is So Popular

Pesky vowels. Who needs those, anyway?

Why Is Yogurt Advertising So Focused on Women?

If human nutrition is essentially universal, why do yogurt commercials feature women so prominently?

When Skywriting Just Isn't Enough: Fake Meteor Showers and Space Ads!

A Japanese company called ALE wants to create artificial meteor showers. Is this the first step toward the sky becoming a massive ad?

The Hard Sell: When Targeted Ads Backfire

Does it seem like ads for cruises are always popping up since you went to one vacation website? Researchers study the line between being conscious and being aggravated.

10 Ways to Market an Online Business

It takes more than just a newspaper ad to promote your online business. Help your site grow from a fledgling to a flourishing business with these handy tips.