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Marketing

Advertising is big business and the ways to market your company continue to proliferate. Our Marketing articles will help you decide how best to spread the word about your business.


What You Touch While Shopping Can Influence What You Choose to Buy

A new study reveals that shape, size and sense of touch influence purchasing choices, thanks to some curious cognition and perception. See more »

The Real Winners at Some Awards Shows Are the Promoters

In some industries — like advertising — the awards show is just a giant money-making scheme. See more »

Most Mannequins Idealize Underweight, Unhealthy Bodies, New Research Confirms

One hundred percent of female mannequins in a new U.K. study represented underweight individuals, while only 8 percent of male mannequins did the same. See more »

Flickr, Tumblr, Scribd: Why Dropping Vowels From Brand Names Is So Popular

Pesky vowels. Who needs those, anyway? See more »

Why Is Yogurt Advertising So Focused on Women?

If human nutrition is essentially universal, why do yogurt commercials feature women so prominently? See more »

When Skywriting Just Isn't Enough: Fake Meteor Showers and Space Ads!

A Japanese company called ALE wants to create artificial meteor showers. Is this the first step toward the sky becoming a massive ad? See more »

The Hard Sell: When Targeted Ads Backfire

Does it seem like ads for cruises are always popping up since you went to one vacation website? Researchers study the line between being conscious and being aggravated. See more »

10 Ways to Market an Online Business

It takes more than just a newspaper ad to promote your online business. Help your site grow from a fledgling to a flourishing business with these handy tips. See more »

How Subliminal Messages Work

If advertisers buried hidden messages in commercials or print ads, would you be susceptible to them? Or are subliminal messages just a hoax? See more »

10 Most Deceptive PR Campaigns in History

Americans didn't always eat bacon for breakfast — it became a staple thanks to a cleverly created public relations campaign in the 1920s. And diamonds for engagement rings? Another clever PR job. See more »