MARKETING

Advertising is big business and the ways to market your company continue to proliferate. Our Marketing articles will help you decide how best to spread the word about your business.

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How Promoting an Online Business Works

The virtual marketplace is bursting with business opportunities, but taking advantage of online commerce requires some very particular marketing strategies. Learn how to promote an online business.

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  • 10 Awesome Ad Campaigns You've Never Heard Of
    10 Awesome Ad Campaigns You've Never Heard Of

    There's a lot of inventiveness and innovation in the advertising world these days. So much, in fact, that you could find amazing ad campaigns in places you've never been, for products you've never heard of. Here are 10 of the most awesome examples. See more »

  • Does what you smell determine what you buy?
    Does what you smell determine what you buy?

    From Jimmy Choo to Omni Hotels, retailers are following the latest advertising trend: scent marketing. Can a pleasant smell make a big sale? See more »

  • Dollars and Sense: Advertising Challenge
    Dollars and Sense: Advertising Challenge

    Product placement, advergaming, commercial jingles...the world of advertising is all around us. See how much you know about it in our Advertising Quiz. See more »

  • How Ad Slogans Work
    How Ad Slogans Work

    Think you're immune to ad slogans? Maybe, maybe not. Advertisers use plenty of tactics to keep that slogan running through your head. See more »

  • How Advergaming Works
    How Advergaming Works

    In case you hadn't noticed, advertising has made its way into the virtual world of video games. More and more companies are testing the waters with a somewhat new method of reaching potential customers called advergaming. See more »

  • How Affiliate Programs Work
    How Affiliate Programs Work

    If you have your own Web site, affiliate programs can be a great way to earn some extra money or advertise your site. Learn how affiliate networks and affiliate programs work. See more »

  • How Building a Business Identity Works
    How Building a Business Identity Works

    A consistent visual image and a strong brand identity tell customers what you do, who you are and what kind of business culture you have, all of which are vital in today's congested marketplace. See more »

  • How Commercial Jingles Work
    How Commercial Jingles Work

    A jingle is an advertising slogan set to a memorable melody. How catchy are they? Just try and finish this article without getting one stuck in your head. See more »

  • How E-mail Marketing Works
    How E-mail Marketing Works

    E-mail marketing is just a way to advertise that doesn't waste trees. Learn the basics of e-mail marketing, including what you can and can't do and why. See more »

  • How Fax Marketing Works
    How Fax Marketing Works

    Fax marketing may seem like an advertising tool of the past, but it is still practiced by many companies today. Learn more about fax marketing in this article. See more »

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