Marketing

Advertising is big business and the ways to market your company continue to proliferate. Our Marketing articles will help you decide how best to spread the word about your business.


Commercials last a short amount of time, but some linger in our memories for years. Thanks to the creative minds that work in advertising, the success of some of these ads have saved companies from ruin. Read about 8 of the most memorable ad campaign

Some of these modern icons, such as the Aflac duck, the Coppertone Girl, and Betty Crocker, have endured through the years while others are more recent. Read up on their history.

In case you hadn't noticed, advertising has made its way into the virtual world of video games. More and more companies are testing the waters with a somewhat new method of reaching potential customers called advergaming.

TV shows do it. Movie production companies do it. Video games do it. But how much do we unconsciously take in when a brand or product shows up on our screen? Apparently a good deal -- product placement is a growing advertising tactic.

The virtual marketplace is bursting with business opportunities, but taking advantage of online commerce requires some very particular marketing strategies. Learn how to promote an online business.

In the business world, knowing your target market is crucial to success. Any time you introduce a new product or service, how do you know anyone is going to buy it? Learn all about market research.

In this article, we'll take a look at why trade shows are so effective, how to select the best shows, and how to manage the process from start to finish. We'll also provide tips, checklists and web links that will make your job a heck of a lot easier.

A consistent visual image and a strong brand identity tell customers what you do, who you are and what kind of business culture you have, all of which are vital in today's congested marketplace.

If you have your own Web site, affiliate programs can be a great way to earn some extra money or advertise your site. Learn how affiliate networks and affiliate programs work.

Think you're immune to ad slogans? Maybe, maybe not. Advertisers use plenty of tactics to keep that slogan running through your head.