Prev Next

How McDonald's Works

Lots More Information

Related HowStuffWorks Articles

More Great Links

  • AAJ. "McDonald's Scalding Coffee Case." American Association for Justice. [Oct. 9, 2008] http://www.justice.org/pressroom/FACTS/frivolous/McdonaldsCoffeecase.aspx
  • AP. "Egg McMuffin inventor Herb Peterson dies in California at 89." International Herald Tribune. March 27, 2008. [Oct. 9, 2008] http://www.iht.com/articles/ap/2008/03/27/america/Obit-Peterson.php
  • AP. "McDonald's not lovin' 'McJob' dictionary definition." CNN.com. Nov. 10, 2003. [Oct. 9, 2008] http://www.cnn.com/2003/SHOWBIZ/books/11/08/mcjob.dictionary.ap/index.html
  • AP. "McDonald's Settles Beef Over Fries." CBS News. June 5, 2002. [Oct. 9, 2008] http://www.cbsnews.com/stories/2002/06/05/national/main511109.shtml
  • Basic Books. "Movers and Shakers." Basic Books, 2003. [Oct. 9, 2008] http://books.google.com/books?id=iGTOLF6ffHoC
  • BBC. "Fast Food Factory." British Broadcasting Corporation. [Oct. 6, 2008] http://www.bbc.co.uk/worldservice/specials/1616_fastfood/page2.shtml
  • BBC. "McDonald's seeks 'McJob' rewrite." BBC News. March 20, 2007. [Oct. 9, 2008] http://news.bbc.co.uk/2/hi/business/6469707.stm
  • Business Strategy Review. "Business Heroes: Ray Kroc." Business Strategy Review. Winter 2005, Vol. 16 Issue 4, pg. 47-48.
  • Capell, Kerry. "McDonald's Offers Ethics with Those Fries." BusinessWeek. Jan. 9, 2007. [Oct. 9, 2008] http://www.businessweek.com/globalbiz/content/jan2007/gb20070109_958716.htm?chan =globalbiz_europe_today%27s+top+story
  • CBS.MW. "MHU: A tradition of hamburgerology." CBS Market Watch.com. Oct 6, 1999. [Oct. 9, 2008]
  • Clark, Paul. "No fish story: Sandwich saved his McDonald's." USA Today. Updated Feb. 20, 2007. [Oct. 9, 2008] http://www.usatoday.com/money/industries/food/2007-02-20-fish2-usat_x.htm
  • Fitzgerald, Michael. "A Drive-Through Lane to the Next Time Zone." The New York Times. July 18, 2004. [Oct. 14, 2008] http://query.nytimes.com/gst/fullpage.html?res=9C0DE2D9153AF93BA25754C0A9629C8B63
  • Forbes­. "Decisions: 29 Green Choices: Fast Vs. 'Slow' Food." Forbes.com. [Oct. 9, 2008] http://www.forbes.com/2008/07/24/green-choices-consumer-tech-paperplastic08-cx_de_0724 paper_slide_15.html?thisSpeed=15000
  • Frisch, Carlienne A. "Careers in Starting and Building Franchises." The Rosen Publishing Group, 1998. [Oct. 7, 2008] http://books.google.com/books?id=Hx7zU0WADI4C
  • Gilpin, Kenneth N. "Richard McDonald, 89, Fast-Food Revolutionary." New York Times. July 16, 1998. [Oct. 6, 2008] http://query.nytimes.com/gst/fullpage.html?res=9D0DE7D81630F935A25754C0A96E958260
  • Gogoi, Pallavi. "McDonald's Tricky Makeover." BusinessWeek. [Oct. 14, 2008] http://images.businessweek.com/ss/06/05/mcdonalds/index_01.htm?campaign_id=rediff
  • Haig, Matt. "Brand Failures." Kogan Page Publishers, 2003. [Oct. 8, 2008] http://books.google.com/books?id=S3mBjtBR-3wC
  • Haig, Matt. "Brand Royalty." Kogan Page Publishers, 2006. [Oct. 6, 2008] http://books.google.com/books?id=f4AJ0AU58a4C
  • Kincheloe, Joe L. "The Sign of the Burger." Temple University Press, 2002. [Oct. 6, 2008] http://books.google.com/books?id=jo88ePT5m0UC
  • Kristof, Nicholas D. "Big Macs to Go." The New York Times. March 22, 1998. [Oct. 14, 2008] http://query.nytimes.com/gst/fullpage.html?res=9A07E4D61F30F931A15750C0A96E958260
  • Kroc, Ray, Robert Anderson. "Grinding it Out." Macmillan, 1987. [Oct. 6, 2008] http://books.google.com/books?id=ZavI5VI33CkC
  • Love, John F. "Big Macs, Fries, and Real Estate." Financial Executive. April 1987. Issue 4, pg. 20-26.
  • McDonald's Corp.. "About McDonald's." McDonald's Corp.. [Oct. 9, 2008] http://www.mcdonalds.com/corp/about.html
  • McDonald's Corp.. "Community." McDonald's Corp.. [Oct. 14, 2008] http://www.mcdonalds.com/usa/good/community.html
  • McDonald's Corp.. "Hamburger University." McDonald's Corp.. [Oct. 9, 2008] http://www.mcdonalds.com/corp/career/hamburger_university/our_curriculum.html
  • McDonald's Corp.. "McDonald's Restaurant Development." McDonald's Corp.. [Oct. 14, 2008] http://www.mcdonalds.com/corp/franchise/realestate.html
  • McDonald's Corp.. "McDonald's USA - Real Estate FAQ's." McDonald's Corp.. [Oct. 14, 2008] http://www.mcdonalds.com/corp/franchise/realestate/real_estate_faq.html
  • McDonald's Corp.. "The McDonald's History - 1965 to 1973." McDonald's Corp.. [Oct. 14, 2008] http://www.mcdonalds.com/corp/about/mcd_history_pg1/mcd_history_pg3.html
  • McLibel Support Campaign. "What's Wrong With McDonald's?" McLibel Support Campaign. [Oct. 14, 2008] http://prernalal.com/banned%20books/Whats%20Wrong%20With%20Mcdonalds.pdf
  • Meredith, Robyn, Suzzanne Hoppough. "Why Globalization is Good." Forbes.com. April 16, 2007. [Oct. 14, 2008] http://www.forbes.com/forbes/2007/0416/064.html
  • Pepin, Jacques. "Ray Kroc." TIME. Dec. 7, 1998. [Oct. 9, 2008] http://www.time.com/time/time100/builder/profile/kroc.html
  • Quinn, James. "McDonald's 'Dollar Menu' may be headed for extinction." Telegraph. Sept., 22, 2008. [Oct. 9, 2008]
  • Reeger, Jennifer. "Young interviewer grills Big Mac inventor." Pittsburgh Tribune-Review. [Oct. 9, 2008] http://www.pittsburghlive.com/x/pittsburghtrib/s_383369.html
  • Ritzer, George. "The McDonaldization of Society 5." Pine Forge Press, 2007. [Oct. 14, 2008] http://www.amazon.com/gp/reader/1412954304/ref=sib_dp_pt
  • RMHC. "about Ronald McDonald House Charities: How McDonald's Helps." Ronald McDonald House Charities. [Oct. 9, 2008] http://rmhc.org/about/how-mcdonalds-helps
  • Schlosser, Eric. "Fast Food Nation." Houghton Mifflin Books, 2001. [Oct. 6, 2008] http://books.google.com/books?id=yNFN1OpnkBkC
  • ­Watson, James L. "Golden Arches East." Stanford University Press, 2006. [Oct. 14, 2008] http://books.google.com/books?id=Us2SKv7RWJEC
  • Young, William H., Nancy K. Young. "The Great Depression in America." Greenwood Publishing Group, 2007. [Oct. 6, 2008] http://books.google.com/books?id=QYYMqXUyjnUC