A lot of our economy is tied to advertising. Look at magazines, television, professional sports, local newspapers, Internet sites and the like: We often take for granted that these things are primarily funded by advertising. In 2009, advertising spending in the U.S. fell 7 percent and grew just 1.5 percent in 2010. When advertising spending slows, it cripples a huge chunk of the economy
The advertising industry is not expecting a miraculous turnaround, but analysts predict a 2.5 percent increase in U.S. advertising sales in 2011 -- which is certainly an improvement -- and 9 percent growth through 2013. While it's not spectacular growth, it a whole lot better than a decline [source: McClellan].