People pitch tents and camp outside popular department stores and electronics retailers several times a year before big sales, hoping to get their hands on a heavily discounted television, DVD player or computer. Even though certain electronics do go on sale, many others will never get marked down throughout the year. For example, Apple products, like the iPhone, iPad and iPod, don't go on sale or drop in price until a newer model is released. Video games and video game consoles are also items that are rarely seen with a sale tag attached to them.
Why is it that so few electronics go on sale? Manufacturers are legally permitted to set a floor price on any merchandise they choose, which usually includes their hottest-selling products. Once a price is set, the deal is done. If stores violate this agreement and slash the price of a popular product, the manufacturer is then allowed to cut off all advertising funds to that particular store. Even worse, if the manufacturer is really upset, it's legally permitted to take business elsewhere and stop sending merchandise to that store altogether. Costs for products set by minimum advertised pricing will more than likely never go on sale before a newer model hits the market, so if your child wants the newest game system for his birthday, don't wait for the store to offer it to you at a discount.