Like HowStuffWorks on Facebook!

10 Ways Grocery Stores Trick You Into Spending More

Diluting Liquids

Nabbing the cheapest laundry detergent doesn't always equate to going home with the best deal. Store-brand liquids like cleansers or fruit juices are sometimes diluted. While you may only pay a fraction of what a name brand costs, you could be buying less of the active ingredients for the same price -- or more -- because the product is so watered down.

For instance, a label that reads "25 percent more" can mean 25 percent more in weight or in container size -- not the active ingredients. "Fruit juice blend" can mean a mixture is made of 20 percent juice concentrate and 80 percent sugar water.

The solution for consumers (pun intended): Question ambiguous bargain claims, and become a label reader.

More to Explore