You've got to love the storyline of the Magic Bullet infomercial: A couple, Mick and Mimi, invite a few friends over for a party. The next morning, they all gather in the kitchen (which looks suspiciously like a television studio) for breakfast. Their friend Berman staggers in hungover, wearing last night's clothes. A frumpy woman in a housedress named Hazel shuffles in with a cigarette dangling from her mouth.
Mick and Mimi are surprisingly perky, considering the state of their guests. They proceed to entertain their friends with the wonders of a tiny, bullet-shaped food processor called the Magic Bullet. While the guests look on in utter amazement and delight, the Magic Bullet whips smoothies, grinds coffee, mixes muffins and scrambles omelets -- and that's just the appetizer. Every dish is perfectly prepared in just 10 seconds or less. Sounds too good to be true, but millions bought the message. The $60 Magic Bullet brought in nearly a quarter of a billion dollars in sales in just over a year. The infomercial has been translated into dozens of languages and has been sold in 60 different countries [source: Hopkins].