A trademarked phrase identifies your specific product or service and distinguishes it from similar products or services [source: Simon]. In order to trademark a phrase, you must prove that the phrase has a secondary meaning that differs from its primary one and that the secondary meaning connects that phrase with your product or service [source: Suellentrop].
- Visit the local United States Patent and Trademark Office Web site at www.USPTO.gov.
- Click on Trademarks in the center of the Home page, and then click on Trademark Basics. Read and understand the trademark basics and requirements.
- Check if your phrase is already trademarked by clicking Search Marks under Trademarks in the center of the Home page, and selecting a search option.
- Display the Initial Application Form, if your phrase is available. Simply click File Forms Online, which is under Trademarks in the center of the Home page. Then select INITIAL APPLICATION FORM.
- Select the appropriate form.
- Follow the instructions to complete and submit the online form.
- Pay the filing fee as per the online instructions [source: Miranda].