How Greenwashing Works


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Sources:

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  • Alter, Lloyd. "Greenwash Watch: SC Johnson's Greenlist." Treehugger. Jan 18. 2008. http://www.treehugger.com/files/2008/01/greenwash_watch_16.php
  • Case, Scott. "The Six Sins of Greenwashing." TerraChoice Environmental Marketing. November 2007.http://www.terrachoice.com/files/6_sins.pdf
  • Fahey, Anna. "Is Greenwashing Good for You?" Grist: Environmental News & Commentary. May 5, 2007 http://gristmill.grist.org/story/2007/5/25/112455/532
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  • Green Washing Index. http://www.greenwashingindex.com/
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  • Roman, Kenneth, et all. "How to Advertise." St. Martin's Press. 2003.http://www.aef.com/on_campus/classroom/book_excerpts/data/2521
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  • Story, Louise. "F.T.C. Asks if Carbon-Offset Money Is Well Spent." The New York Times. Jan. 9, 2008. http://www.nytimes.com/2008/01/09/business/09offsets.html?ex=1357534800&en=c99a2478e261e8eb&ei=5090&partner=rssuserland&emc=rss
  • Sweney, Mark. "Boeing ad grounded over green claims." The Guardian. Nov. 28, 2007. http://www.guardian.co.uk/media/2007/nov/28/asa.advertising
  • "USDA Organic Food Standards and Labels." USDA Agricultural Marketing Service. January 2007.http://www.ams.usda.gov/nop/Consumers/brochure.html