How Ad Slogans Work

About the Author

Timothy R V Foster is the founder of ADSlogans Unlimited in the UK. Born and educated in England, Foster attended Lancing College. His first job was as office boy at Radio Luxembourg's London office. In his early career, Foster worked for Procter & Gamble of Canada's advertising department as a television commercial producer. In the late 1960s, he joined Merrill Lynch in Toronto as a stockbroker, becoming vice president and worldwide director of advertising and sales promotion in New York in 1974. In 1984, he joined public relations giant Burson-Marsteller in New York as a creative director, and moved to London in 1986 in the same role, where he became vice president. In 1987, Foster entered into the private business sector in England. Today, he writes books and runs his advertising slogan database, a collection of slogans, etc. used by ad agencies to check prior/current use. He has also started "The Advertising Slogan Hall of Fame" and a naming/slogan-creation arm, "Aims, Names, and Claims," both of which can be accessed at the ADSlogans Unlimited Web site. Timothy Foster is the author of 22 books, plus many videos, training manuals, and television scripts. He holds an airline transport pilot license and flew his own aircraft for many years.