Photography and Videography

The wedding photographs preserve forever the magnificence and magic of your wedding day. Your wedding video, on the other hand, tends to capture those precious and often spontaneous moments that defy the limitations of still photography.

Take the time to carefully select both the wedding photographer and videographer. Remember, these are the people who are in charge of recording your precious memories. Remember, you can click on the links for worksheets to help you with each step.

The Photography

Kisses and Makeup
The bride's makeup needs to be a little brighter and bolder for wedding photos. Makeup tends to photograph less intense than it appears in real life, so she may want to go with a darker red lipstick or a deeper blush. The photographer, a makeup salesperson, or a qualified makeup artist can give her tips on makeup for photography.

Amazingly enough, the couple can plan, delight in, and obsess about their wedding day for 12 months, and then -- poof! -- everything's over before they know it. Even though the guests will appreciate every effort you both took to make this a memorable day, you both may find yourselves barely able to remember the menu, let alone the white roses at the end of the aisle.

For these reasons and a million more, your photographer will eventually (say, on your fifth wedding anniversary) become one of the most important persons to have attended your ceremony and reception.

Choosing a Photographer

Do your homework. Ask recently married couples for recommendations. Take a lot of uninterrupted time to study a photographer's portfolio. Look for technical skill, including clear, well-lit photos. Study the bride's and groom's faces: Was the photographer able to capture that nano-second where the bride's eyes expressed the love in her heart rather than the butterflies in her stomach? Despite being posed, do the traditional shots still have a sense of candid happiness, or do they seem flat and unanimated? Does the photographer use multiple-image, split-frame, or other creative techniques?

There are important questions for you both to ask during initial interviews with photographer candidates, such as the rate per hour, extra potential costs, photographer's attire, and number of assistants to be used. There are also definite ways to make the search for a photographer a little easier. For example, you should:

  • Start early. The best photographers are booked months in advance. Since you want plenty of time to interview and review more than one photographer, it's best to begin this task as soon as possible.

  • Ask to see friends' and relatives' wedding albums. Recommendations are great, but actually seeing the photographer's work is better still.

  • Attend bridal fairs. Photographers often have booths at these fairs. You can look at portfolios, collect business cards, and check for available dates. It's also a great way to see several photographers without having to drive all over town.

  • Ask your caterer, florist, and musicians for recommendations. These people are in the wedding business, and they've probably seen it all. Of course, their recommendations will probably be from a different perspective. For example, this photographer did not get in the way as food was served, and that photographer got right in the middle of the dance floor and captured every move. In the end, these are all important viewpoints that the average bride might not know to consider.

  • Interview several choices. You both may think that wedding photographs are all the same, but they really aren't. There are different levels of creativity, talent, and technical skill. After talking to several photographers, you'll begin to understand the differences, and you'll spot the right person.

  • Consider your chemistry with each photographer interviewed. While a photographer's portfolio is his best recommendation, it's also important to consider how you get along with this person. If you both prefer a take-charge, assertive person, look for these qualities during the interview. On the other hand, if you want someone who's laid-back and goes with the flow, watch for this attitude.

  • Consider a photographer's creativity. When reviewing a photographer's portfolio, look for black-and-white treatments, multiple images, and other creative techniques. Don't be shy about making special requests. If a friend's wedding album catches your eye, ask if you can borrow her book and show it to each photographer you interview.

  • Make sure your photographer has wedding-specific experience. Photographers who specialize in animal shots or formal portraits are probably not your best bet. You want someone who understands what a wedding album means.

Getting the Important Shots

If there are people at your wedding who you especially want photographed, make sure the photographer meets these people. Introducing the photographer to your great-grandmother is a nice responsibility for your maid/matron of honor. And be sure to make these special requests clearly known before the wedding day.

Wedding Photography Trends

Private Video Moments
Some creative couples like to capture "private" chats on film, catching a moment in time when special thoughts are extended between family members. These can be scheduled chats between bride and groom, mother and daughter, or son and father. Topics for discussion could include what the two people mean to each other, how much the bride appreciates the other's help, or sage words of advice.

If planned conversations are too daunting a task, ask the videographer to call special people into a room one at a time to record special messages. They can be from bride to mother, groom to brother, father to future son-in-law, or from any person who wants to send a message to the bride or groom.

Several trends in wedding day photography can make the entire process much more predictable and less stressful. Ultimately, the ideas below can give you more free time on the wedding day.

  • Take the formal shots the day or week before
    your ceremony.
    Yes, the groom will have to see the bride
    in her gown, but the benefits of a calm, unhurried session often outweigh any superstitions! Also, a pre-wedding-day photography session gives you both a true dress rehearsal.

  • Take more candid shots. There is something captivating about well-taken candid photographs. Some great candid opportunities are when everyone is getting ready, between formal shots when everyone is happy and playful, and as the bride awaits her first step down the aisle.

  • Request creative techniques. Black-and-white or black-and-white hand-tinted photos, double exposures, or special filters all offer unique and captivating results.

Once you both have determined which specific shots are important and when you would like the photographer to take these shots, create a photography schedule to keep him or her on track. And while you're at it, make a contact sheet with the details of your wedding package along with basic information about the photographer. This will make sure you and the photographer are on the same page and eliminate any potential for surprises.

The Videographer

Like the photographer, the videographer is responsible for capturing memories. What sets the video apart from the wedding album is that video tends to be more action- and sound-oriented and thus has the potential for being more spontaneous and candid. There's no better way to remember the informal but nonetheless remarkable moments of your day.

Many times, video is the only way to capture the moment you exchange vows, since the flashes for still photographs are sometimes not permitted or wanted during the ceremony. A quiet video camera, unobtrusively set up stage left, allows you to hold those vows forever at your fingertips.

As you both did when selecting photography, interview several videographer candidates, and use friends' wedding videos to help express what you're looking for. Once you find that perfect videographer, create a videography schedule with all the key moments you would like captured plus a contact sheet detailing everything you need to remember about your videographer.

Details, details. There sure is a lot to remember when planning a wedding, isn't there? Let's keep going by learning more about getting the rehearsal, ceremony, and transportation details set on the next page.

Ways to Extend Your Photo Budget
Photography can consume up to 10 percent of the wedding budget. While every penny is worth it, there are a few ways the new couple can eke out a little more for their dollar.
  • Hire an experienced yet independent photographer rather than a studio. Studios have more overhead than independent photographers. And while self-employed photographers may not be able to get proofs done as quickly as a larger studio, they may offer a better price.

  • Skip the genuine leather, gold-embossed album. Cut back on your album cover costs, and you'll have a bigger budget for what goes inside.

  • Don't overlap photo and video requests. If you are hiring a videographer to cruise the reception, you could forgo photographs of every table.