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What determines the demand for products? Why do some businesses succeed and others fail? How do managers establish a pricing strategy? In the world of business, the ability to understand economic issues is crucial to making successful business decisions. Written specifically for business students, this lively and engaging textbook provides an ideal introduction to economics. The author adopts the viewpoint of a manager and focuses on the relevance of economic concepts to business practice. While the content is firmly based in economic theory, the text is packed full of thought-provoking and contemporary examples to encourage the development of problem-solving skills and to enable business students to readily engage with economics.Business Economics is particularly well suited to one semester courses, and its concise and accessible style makes it core reading for all business students taking their first course in economics. Online Resource CentreFor Instructors:A testbank of questions PowerPoint slidesSolutions to exercisesCase study teaching notesGroup exercisesFor Students:Self test questionsAdditional short case studiesAudio animated PowerPointsChapter summary podcasts
$79.95
Covering core topics that explore the government's role in the economy, this textbook is intended for third or fourth year undergraduate students and first year graduate students. It includes markets, externalities, public goods, imperfect competition, asymmetric information and efficiency, and asymmetric information and income redistribution. A knowledge of intermediate microeconomics and basic calculus is assumed. Each chapter contains exercises at the end, whose solutions are available to instructors. Instructors' resource page: http://socserv.mcmaster.ca/leach/
$48.99
Understanding the way economists see the world is a necessary step on the way to good economics writing. This book guides students through the means and methods of economics writing, by taking a step by step approach investigating: the keys needed to succeed as a writer of economics and an overview of the writing process from beginning to end the basic methods economists use to analyze data and communicate their ideas suggestions for finding and focusing one's topic, including standard economic sources and techniques for doing economic research how to write paper ways of citing sources and creating a bibliography. It also contains useful appendices, which provide details of statistical sources and relevant electronic indices. Used as a standard guide for economics students at Harvard University, this book is of immense practical use to economics students the world over.
$26.95