For a significant portion of today's retail target market, brick-and-mortar barely registers. Shopping happens online. Need a comforter for your college dorm room? Planning a cruise to the Virgin Islands? Running out of your favorite shampoo? Google it up.
While the basic program is the same as it is in stores, signing up for layaway online is so much more convenient than driving to a store, finding your comforter, and carrying it to the layaway department that this new way to layaway is changing the face of the program.
In addition to the ease of shopping from home, for some people the fact that it's online has another draw: privacy. Some people who bought on layaway decades ago think of it as a sign of financial hardship, and prefer to head to the layaway counter in the privacy of their own home.
Of course, layaway is no longer a "poor people" thing. Lots of people buying on layaway these days are doing it out of choice, not necessity. It's a money-management strategy ...