Bargain-basement Deals in Limited Quantities
Black Friday shoppers, does this sound familiar? You wait outside a store for hours in freezing temperatures along with several dozen other shoppers, ready to charge inside and grab that incredible, unbeatable deal. The problem is, no matter how long you've been waiting in line, chances are you're not going to be the one (or two) that get the product.
These much-advertised promotions are often just a ploy to get you and the rest of the masses into the store. The crazy deals do exist, but there are a very limited number of discounted products available (some of which will likely be claimed by store employees long before the line outside forms). The store takes a loss on these few items to get all those frantic holiday shoppers inside. Running, pushing and even fighting are par for the course with these kinds of sales, and the store makes its profit on the losing shoppers who usually stick around to buy something so the night won't be a total loss.
Before you cut Thanksgiving dinner short to secure a spot in line for that unbeatable item, read the fine print. If you see language like "minimum 3," you might want to spend your night in bed and wait for a good, but realistic Cyber Monday deal that won't require fisticuffs to secure.