When children watch television advertising for high-sugar cereals, they're more likely to ask for — and eat — the brands that are advertised, according to a 2019 study by Dartmouth-Hitchcock Medical Center. Although this comes as little surprise to most parents, the study goes on to make a connection between the eating habits young children make and their likelihood to become overweight as they age. Their brand loyalty is being developed during their most formative years.
Of course, all that advertising and fun packaging takes its toll at the register: Generics in this category, which often are bagged rather than boxed, generally cost about 40 percent less than their brand name counterparts.
Making the switch to generic gives you an opportunity to discuss things like branding, advertising and marketing with your child, and can lead to discussions about being a smarter consumer.