Grocery stores strategically locate their most delicious smells near points of entry: Chickens turning in rotisseries, cookies crisping in massive ovens, stir fry veggies steaming behind counters lined with eggrolls and wontons. And, because you've trained yourself to forego such deli creations for more economical DIY fare, you simply march past the goodness wafting in your general direction.
So, by the time you reach the center of the store and find your fortitude waffling in the frozen foods aisle, you're done for. Those frozen dinners, with their depictions of cheesy Panini sandwiches and crunchy fried chicken, nearly leap into your cart. Collectively, Americans bought $6.13 billion of frozen dinners in 2009. Whether we're taking these high-sodium, preservative-filled meals-in-a-box to the office or using them at home, it may be time to rethink the way we eat. Kind of makes investing in that cute Bento lunchbox with compartments for veggies and fruit seem like a real money-saver, doesn't it?