If you got rid of the fancy Bling H2O bottle and lowered the price, would it still be worth it? What about the "regular" plastic bottles of water you find in the store? Are they even worth $2?
Bottled water has become so popular that 41 billion gallons are consumed every year around the world. Many people consider it safe and convenient. Over the past few years, however, many bottled water companies labeling their product as "purified" or "natural spring water" have confessed to filling their products with simple tap water. In July 2007, for instance, Pepsi admitted to filling bottles of Aquafina with public water, even though the packaging suggests the water comes from natural springs [source: Environmental Working Group]. Recent studies have concluded that bottled water is no safer than tap water, and the costs of producing the drink and its effect on the environment have caused some alarm [source: National Geographic News].
To understand how expensive regular bottled water is, let's compare it with gasoline. With the price of oil rising, we typically think of gasoline as very expensive. On the other hand, some of us will barely blink an eye at picking up a few bottles of water from the same gas station. Here are the numbers:
A gallon of gas costs around $3. If we assume a one-liter bottle of water from the store costs about $2.50, a gallon of the same bottled water should cost about $10. Water, life's most necessary substance, costs about three times more than gasoline when it comes in a plastic bottle. If you wanted to fill up a car's 15-gallon tank with gasoline, it would cost you about $45. If you wanted to fill up that same 15-gallon tank with bottled water, it would cost you $150 [source: National Geographic News].
Tap water, on the other hand, costs a fraction of the price of bottled water. The same $2 you spend on a liter of bottled water will get you about 1,000 gallons of tap water [source: EPA].
So, even though it's cheaper than Bling H20, bottled water is still expensive. Next, we'll take a look at some of the other products on the market that seem to cost more than they're worth.