Swiss Skydiving School's Elevator Free Fall
Skydiving schools aren't usually flush with the same kind of cash multinational corporations are, and so they usually don't have large advertising budgets. Such is the case with Swiss Skydive, the largest skydiving school in Switzerland. Yet the group got a lot of word of mouth and press exposure when it hired the Wirz Gruppe to create a campaign designed to convey the thrill of skydiving to the masses.
The Wirz Gruppe came up with a decal designed to be stuck to the bottom of elevators --preferably glass ones -- around the country. These stickers show a view of a metropolis below, high overhead, to give the illusion of a free fall as the elevator descends. The January 2009 ambient ad campaign delivered the message effectively.