Nikon's Paparazzi Camera Ad
If you happened to ride the subway in Seoul, South Korea in the summer of 2009 and caught the train at Sindorim Station, you may have found yourself walking on a red carpet leading toward the shopping area surrounding the station. This red carpet was part of Nikon's campaign for their D700 digital SLR camera.
As commuters walked along the red carpet and past a billboard of photographers taking aim at them, they tripped a sensor that set off simulated flashes. The paparazzi treatment was well-placed: The mall that the red carpet led to came complete with a Nikon store.
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Why are some products in the U.S. metric and others aren't? Soda is a really good example of one that's metric.