5 Failed McDonald's Menu Items

McDonald's founder, Ray Kroc, was a brilliant businessman -- when he kept out of the kitchen. After buying the business's rights from the McDonald brothers, he expanded into new geographic markets but soon discovered a problem with the sales in regions with large Catholic populations.

According to church canon, Catholics over the age of 14 are required to abstain from meat on Fridays. Kroc had high hopes for his non-meat option called "The Hula Burger" -- grilled pineapple with cheese on a bun. He positioned his burger to compete against the Filet-o-Fish sandwich, which was invented by a Catholic franchisee. The Filet-o-Fish won hands down while the Hula tanked.

Since then, American Catholics have relaxed their traditional Friday custom. It's still popular to abstain from meat on Fridays during Lent, however, and McDonald's typically discounts the Filet-o-Fish sandwich during that time to boost sales.

Although Kroc managed to stop his Hula Burger short and avoided reaching national embarrassment, the company wasn't so lucky with these next flops.

You can have an Egg McMuffin for breakfast and a Big Mac for lunch, but what are die-hard McDonald's fans supposed to do for dinner? McDonald's tried to solve dilemma in the late 1980s and early 1990s with the McPizza. To build the dinner menu, it even tried adding similar options like lasagna and spaghetti [source: Kidd]. Theoretically, McDonald's could've been your one-stop shop -- forget Dominos and Pizza Hut!­

Unfortunately, McDonald's customers didn't forget. On top of that, McDonald's customers who were used to fast service were irritated by the long wait times for made-to-order pizza. Although the effort failed, some franchises kept the McPizza on the menu for a while. It wasn't that the McPizza fared doing better in those markets; the franchises were stuck with pizza ovens they paid fifty grand for [source: Berss].

­In 1996, McDonald's wanted to broaden its image, so it launched a special advertising campaign. Instead of seeing a fun-loving Ronald McDonald dancing around with kids, TV viewers saw commercials of kids grimacing in disgust at the latest McDonald's burger. This new burger, dubbed the Arch Deluxe, was supposed to appeal to adult tastes with a secret mustard-mayonnaise sauce. That's right: McDonald's -- the symbol of fast, low-priced American food -- was seeking the sophisticated, urban demographic.

As you may have guessed, it didn't work. It seems adults didn't find a child's sheer disgust at a sandwich very appetizing. The company tried another approach -- this time with commercials featuring Ronald McDonald at clubs, golfing and playing pool. This failed because it contradicted the family-friendly atmosphere that McDonald's had cultivated for so long.

Mickey D's spent more money on the Arch Deluxe advertising campaign than it had on any other -- $100 million -- making the sandwich a pricey mistake [source: Collins].

More than a decade before the "Super Size Me" documentary, nutritionists were attacking McDonald's for what they considered an unhealthy menu. To appease these critics and lure the health-conscious crowd into its restaurants, McDonald's unveiled the McLean Deluxe in 1991. It advertised the burger as 91 percent fat free; it had 10 grams of fat compared to the Big Mac's 26 [source: McCullough].

The secret was in the seaweed. To make the burger so lowfat, the company replaced the fat content with water. The recipe called for carrageenan -- a seaweed extract -- to bind the water to the beef. Beef made up only 90 percent of the patty, and water and carrageenan made up the remaining 10 percent [source: Riley]. Despite the addition of "natural" beef flavor additives, the result was a dry failure of a burger that was later called "the McFlopper" [source: Collins].

In its efforts to cater to people with expanding cultural palates in the U.S., and to appeal to an international audience, McDonald's has released some themed sandwiches throughout the world. Take the McArabia -- a flatbread sandwich with chicken, salad and garlic sauce -- released in Arab countries and in Egypt to help stop a boycott of American products in respon­se to the Iraq War [source: Reuters].

But the company made a major faux pas with a different sandwich. This one was released in Norway in 2002 and called the McAfrica. It consisted of beef and veggies in pita bread. It wasn't that it tasted bad -- but it was in bad taste, according to critics. That's because McDonald's happened to release this sandwich at a time when massive famine was occurring in Africa. The irony was too glaring for people to ignore. After being attacked as insensitive, the company agreed to roll back on its plans for the sandwich and kept donation boxes for hunger-relief charities at the restaurants that did offer it.