You can have an Egg McMuffin for breakfast and a Big Mac for lunch, but what are die-hard McDonald's fans supposed to do for dinner? McDonald's tried to solve dilemma in the late 1980s and early 1990s with the McPizza. To build the dinner menu, it even tried adding similar options like lasagna and spaghetti [source: Kidd]. Theoretically, McDonald's could've been your one-stop shop -- forget Dominos and Pizza Hut!
Unfortunately, McDonald's customers didn't forget. On top of that, McDonald's customers who were used to fast service were irritated by the long wait times for made-to-order pizza. Although the effort failed, some franchises kept the McPizza on the menu for a while. It wasn't that the McPizza fared doing better in those markets; the franchises were stuck with pizza ovens they paid fifty grand for [source: Berss].