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10 Awesome Ad Campaigns You've Never Heard Of

        Money | Marketing

1
Nikon's Paparazzi Camera Ad
Seoul subway travelers get the celebrity treatment at the Sindorim Station in 2009.
Seoul subway travelers get the celebrity treatment at the Sindorim Station in 2009.
Courtesy Nikon

If you happened to ride the subway in Seoul, South Korea in the summer of 2009 and caught the train at Sindorim Station, you may have found yourself walking on a red carpet leading toward the shopping area surrounding the station. This red carpet was part of Nikon's campaign for their D700 digital SLR camera.

As commuters walked along the red carpet and past a billboard of photographers taking aim at them, they tripped a sensor that set off simulated flashes. The paparazzi treatment was well-placed: The mall that the red carpet led to came complete with a Nikon store.