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10 Awesome Ad Campaigns You've Never Heard Of

        Money | Marketing

10
Obesity is Suicide
One of three images for Brandon Knowlden's "Obesity is Suicide" campaign.
One of three images for Brandon Knowlden's "Obesity is Suicide" campaign.
Courtesy Brandon Knowlden

Art designer Brandon Knowlden created a buzz when he developed an ad campaign against obesity entitled "Obesity is Suicide," for the Western U.S. In addition to the man hanging himself with a rope made of sausages, the artist included a woman who has overdosed on candy and a man with a bomb made from butter sticks strapped to his chest.

The campaign was originally geared toward weight loss through surgical means, although after an outcry against it, it's been unbranded. Perhaps now more than ever it serves its purpose of warning the public against the dangers of obesity.


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