First impressions are vital in the job search process. Oftentimes, your first impression with a company is your resume and cover letter. That's why it's essential to customize them to the job you're applying for. Your resume should start out with an objective or brief synopsis about why you're perfect for this specific job. Try putting the company's name in your objective for extra oomph. Because many companies use electronic searches to screen resumes, your first impression will not be with an employee, but instead with a computer looking for specific key words. How do you know what key words it's looking for? It's simple. They are usually listed in the job description. Scan the job description for key words you can incorporate into your resume.
Finally, include a cover letter with your resume that summarizes what you have to offer. The cover letter is the place to address anything specific to the position that you have to offer that you didn't have place for on your resume, as well as the experience that is most relevant to the position. Be sure to address your cover letter to the specific hiring manager if you can find his or her name.