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Public Relations Professional

If you're social media savvy, you might be successful in a marketing or public relations career.

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Public relations specialists, also known as media relations professionals, help corporations and nonprofit organizations implement and measure public perception campaigns. The job may require creating and carrying out public awareness initiatives, drafting news releases, writing speeches for company executives, executing social media strategies and handling the requests of reporters -- and can encompass many other aspects of communication between a client and the public. Traditionally, public relations professionals have worked in offices, but an increasing number of people who work in the field have launched their own home-based firms or arranged telecommuting options with their employers.

According to a survey of Public Relations Society of America members, the average annual income of freelance public relations professionals is about $104,000 [source: PRSA]. And job prospects throughout the industry are encouraging. Between now and 2018, public relations jobs are expected to grow by 24 percent nationwide [source: U.S. Bureau of Labor Statistics].

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