Security Issues

Making your visitors feel comfortable enough at your site to give you their credit card number may take some work and planning on your part, but will be infinitely worth the effort. Not only will the appearance and professional design of your site have an impact, but also the security features you build into it. More Web shoppers are wise to the ways of the Internet and know the things they should look for in a site before they enter their financial and personal information.

For instance, they know to look for the lock symbol at the bottom of the screen to signify that their information is being transmitted to a secure server. They also know that the more recognizable trusted names they see on your site the better. Look at one of the larger well-known and trusted retailers such as L.L. Bean or Land's End and see how their site security is put together and displayed. Let's look at some of the things you can do to create that trust in your site visitors.