What is the viral expansion loop?


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  • Ali, Rafat. "FC: OMFG, Like, Totally, Ning." paidContent.org. Apr. 18, 2008. (Sept. 2, 2009) http://paidcontent.org/article/419-fc-omg-like-totally-ning/
  • Chen, Andrew. "What's your viral loop? Understanding the Engine of Adoption."
  • Andrew Chen Blog. July 11, 2007. (Sept. 2, 2009) http://andrewchenblog.com/2007/07/11/whats-your-viral-loop-understanding-the-engine-of-adoption/
  • Penenberg, Adam L. "Ning's Infinite Ambition." Fast Company. Apr. 11, 2008. (Sept. 2, 2009) http://www.fastcompany.com/magazine/125/nings-infinite-ambition.html
  • Ransdell, Eric. "Network Effects." Fast Company. Dec. 19, 2007. (Sept. 2, 2009) http://www.fastcompany.com/magazine/27/neteffects.html
  • TechDirt. "Building a Viral Business Isn't About Alchemy." Apr. 21, 2008. (Sept. 2, 2009) http://removeme.techdirt.com/articles/20080421/005622897.shtml
  • Thomas, Owen. "Marc Andreessen's egg-shaped head, CEO's rack distract Fast Company writer from Ning's vanishingly small business." Valleywag. Apr. 18, 2008. (Sept. 2, 2009) http://valleywag.gawker.com/381496/marc-andreessens-egg+shaped-head-ceos-rack-distract-fast-company-writer-from-nings-vanishingly-small-business