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How Cyber Monday Works

By: Jessika Toothman & Kathryn Whitbourne  | 

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Related Articles

  • "Attractive Discounts Bring Deluge of Buyers to Retail Sites on Cyber Monday." Dec. 4, 2008. (Oct. 14, 2011) http://www.comscore.com/Press_Events/Press_Releases/2008/12/Cyber_Monday_Discounts
  • Barbaro, Michael. "Online sales take off on 'Cyber Monday'." New York Times. Nov. 30, 2005. (Oct. 14, 2011) http://www.nytimes.com/2005/11/30/technology/30iht-cyber.html?scp=12&sq=cyber%20monday&st=cse
  • "Billion Dollar Bonanza: Cyber Monday Surpasses $1 Billion in U.S. Spending as Heaviest Shopping Day Online in History." comScore.com. Dec. 1, 2010. (Oct. 14, 2011)http://www.comscore.com/Press_Events/Press_Releases/2010/12/Billion_Dollar_Bonanza_Cyber_Monday_Surpasses_1_Billion_in_U.S._Spending
  • Bradley, Tony. "Is It Too Early to Start the 2011 Holiday Shopping Season?" PCWorld. Oct. 7, 2011. (Oct. 14, 2011) http://www.pcworld.com/businesscenter/article/241391/is_it_too_early_to_start_the_2011_holiday_shopping_season.html
  • comScore. http://www.comscore.com/
  • CyberMonday.com. (Oct. 14, 2011) http://www.cybermonday.com/
  • "Cyber Monday E-Commerce Sales 2005-2010." comScore.com. Dec. 2, 2010. (Oct. 14, 2011) http://www.comscoredatamine.com/2010/12/cyber-monday-e-commerce-sales-2005-2010/
  • "Cyber Monday E-Commerce Spending Beats Forecast; Climbs 25 Percent Versus Last Year to $608 Million, According to comScore Networks." comScore.com. Nov. 29, 2006. (Oct. 14, 2011) http://www.comscore.com/fre/Press_Events/Press_Releases/2006/11/Cyber_Monday_E-Commerce_Beats_Forecast
  • Hof, Robert. "Cyber Monday, Marketing Myth." Businessweek. Nov. 29, 2005. (Oct. 14, 2011) http://www.businessweek.com/bwdaily/dnflash/nov2005/nf20051129_9946_db016.htm
  • "Holiday FAQ." National Retail Federation. (Oct. 14, 2011) http://www.nrf.com/modules.php?name=Pages&sp_id=1140
  • Kopytoff, Verne. "Cyber Monday Finally Gets Some Respect." New York Times. Jan. 5, 2011. (Oct. 14, 2011) http://bits.blogs.nytimes.com/2011/01/05/cyber-monday-finally-gets-some-respect/?scp=1&sq=%22cyber%20monday%22&st=cse
  • Kopytoff, Verne and Robbins, Liz. "In a Holiday Indicator, Retailers Say Online Sales Remain Strong." New York Times. Nov. 29, 2010. (Oct. 14, 2011) http://www.nytimes.com/2010/11/30/business/30cyber.html?scp=2&sq=%22cyber%20monday%22&st=cse
  • National Retail Federation. (Oct. 14, 2011) http://www.nrf.com/
  • Shop.org. (Oct. 14, 2011) http://www.shop.org/home
  • Smith, Jordan. "The Accidently-on-Purpose History of Cyber Monday." Esquire. Nov. 29, 2010. (Oct. 14, 2011) http://www.esquire.com/the-side/feature/cyber-monday-online-shopping-4021548
  • "U.S. Holiday E-Commerce Spending Off to a Strong Start as Online Retailers Anticipate the Biggest Holiday Sales Day Ever On 'Cyber Monday' 2006." comScore. Nov. 21, 2006. (Oct. 14, 2011) http://www.comscore.com/Press_Events/Press_Releases/2006/11/US_Holiday_E-Commerce_Off_to_Strong_Start
  • "U.S.Online Holiday Shopping Season Reaches Record $32.6 Billion for November-December Period, Up 12 Percent vs. Year Ago." comScore. Jan. 5, 2011. (Oct. 14, 2011) http://www.comscore.com/Press_Events/Press_Releases/2011/1/U.S._Online_Holiday_Shopping_Season_Reaches_Record_32.6_Billion_for_November_December_Period
  • "Wal-Mart fights $7,000 fine in Black Friday death." USA Today. July 7, 2010. (Oct. 14, 2011) http://www.usatoday.com/money/industries/retail/2010-07-07-wal-mart-black-friday-death_N.htm