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Origins of 12 Modern Icons

6

Joe Camel

Looking for a way to revamp Camel's image from an "old-man's cigarette" in the late 1980s, the R.J. Reynolds marketing team uncovered illustrations of Old Joe in their archives. (He was originally conceived for an ad campaign in France in the 1950s.) In 1991, the new Joe Camel angered children's advocacy groups when a study revealed that more kids under the age of eight recognized Joe than Mickey Mouse or Fred Flintstone.

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