Origins of 12 Modern Icons


Duke, the Bush's Baked Beans Dog

Who else to trust with a secret recipe than the faithful family pooch? Bush Brothers & Company was founded by A. J. Bush and his two sons in 1908. A few generations later, the company is currently headed by A. J.'s grandson, Condon. In 1995, the advertising agency working for Bush's Baked Beans decided that Jay Bush (Condon's son) and his golden retriever, Duke, were the perfect team to represent the brand. The only problem was that the real Duke is camera shy, so a stunt double was hired to portray him and handle all the gigs on the road with Jay. In any case, both dogs have been sworn to secrecy.