How to Become a Sports Agent

Sports agents help athletes promote their careers by marketing the athletes or products related to the athletes [source: Job Profiles]. If you'd like to become a sports agent, you'll need to:

  • Be knowledgeable about business management, investments and financial and risk analysis
  • Be knowledgeable about the sports in which you intend to have clients
  • Have excellent communication skills and negotiation skills
  • Have the time and motivation to spend hours at the bargaining table
  • Be ready to travel to meet with and represent clients
  • Be able to multitask -- you'll probably have more than one negotiation on the table at a time.[source: Job Profiles]

To get into the industry, you should:


  • Study subjects such as communications, marketing and law in college. Although sports agents don't need a bachelor's or graduate degree, you will need plenty of knowledge about business management, investments and financial and risk analysis [source: Job Profiles].
  • Get an internship in a sports representation company.
  • Get licensed. Some states require sports agents who recruit student athletes to register with the secretary of state's Professional Licensing Board Division and to get a license [source: Heitner]. Registration isn't necessary if you're recruiting other athletes. The registration fee is usually around $500. You will have to renew your license every two years [source: NVSOS].

As a sports agent, these are some of the things you'll be expected to do:

  • Network with other professionals in the industry
  • Keep abreast of the trends in the sports in which your clients compete
  • Meet with team owners, managers and coaches to promote your clients
  • Advise clients and help them make decisions that are in their best interests
  • Draw up contracts and negotiate contract details, including salaries and provisions for injuries