Apple Computer: "1984" (1984)
This is the TV spot that made the Super Bowl about more than just football. Based on George Orwell's book 1984, the commercial pitted the new Macintosh computer against the totalitarian control of Big Brother and the Thought Police (represented by other computer companies). Depicting an apocalyptic view of the future, the ad opened with a zombielike crowd fixated on a huge screen, then an Amazon woman entered and hurled a hammer into the screen, shattering it. The ad's creators, Lee Clow and Steve Hayden, won every advertising award that year for this venerable commercial.