8 Memorable Ad Campaigns

Federal Express: "Fast Talker" (1982)

These memorable ads are breathtaking . . . literally, you might gasp for air when watching the TV spots. When writer Patrick Kelly and art director Mike Tesch discovered John Moscitta, Jr., who could speak more than 500 words a minute, they knew he would be perfect for ads for the overnight delivery service. When director Joe Sedelmaier put his quirky spin on the concept, the spots were discussed around watercoolers across the country.