Miller Lite Beer: "Tastes great, less filling" (1974)
This campaign peppered with ex-jocks contained more than 200 commercials, and its lively debate entertained sports fans for nearly two decades. Is Miller Lite good because of the taste or because you can drink a ton of it and still have room for nachos? During the first five years of the campaign, sales of Miller Lite took off from just under 7 million barrels a year to more than 31 million barrels, breaking the all-time record for beer makers. A guy's gotta be full after that!