Coca-Cola: "The pause that refreshes" (1929)
With the advent of the Great Depression, corporate America worried that sales would suffer. Not so with Coca-Cola, whose ads depicted carefree people and an idealized view of American life when real life was rather dreary. During the first year of the campaign, sales actually doubled! The economy may have been depressed, but "the pause that refreshes" appears to have been just what Americans needed to lift their spirits.