Advertising is probably the most traditional marketing option you'll find on this list, but the online advertising choices available today are a far cry from the traditional ones. Online ads are highly trackable, measurable and customizable, so you can endlessly tweak your ad campaigns to make them as effective as possible. You'll probably go through a bit of trial and error as you figure out which platform is best for your products, budget and target audience. Here are a few of the most popular options:
- Paid search advertising places your ads on the results page of a search engine when someone types in certain keywords. Google AdWords is the standard bearer, but you can also look into the services provided by Bing and Yahoo.
- When you pay for a campaign with an advertising network, your ads will be placed across a number of sites in your particular niche.
- Social media ads appear — you guessed it — on social media sites. Facebook, Twitter and YouTube have popular advertising programs.
- You can also directly contact any sites on which you're interested in placing banner ads and work out a campaign for your brand.