10 Tips for Maintaining a Professional Image Online


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Privacy is Still Real -- If You Want It
The best way to avoid tarnishing a professional reputation is to keep certain things from hitting the Internet.
The best way to avoid tarnishing a professional reputation is to keep certain things from hitting the Internet.
Jupiterimages/Comstock/Thinkstock

These days, embarrassing photos, stories and outright violations of privacy are so common that once the initial shock wears off, the online community offers a collective shrug. Many tech pundits and journalists then proffer two perfunctory statements -- this kind of thing happens to everyone eventually, and thanks to the Internet and ubiquitous camera technology, privacy doesn't really exist anymore.

These kinds of over-generalized statements simply aren't entirely true. The more content you blast onto the Internet, the more pieces of your personal puzzle you're offering to complete strangers.

In other words, don't throw your arms up in exasperation and totally give up on the idea of controlling your online image. With a little personal restraint and friends who respect your efforts to manage your online reputation, you can keep damage to a minimum and really put a shine on your expertise in the process.

For more on professional behavior and the Internet, read on to the next page.

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Sources

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  • Brandt, Andrew. "How to Protect Your Online Passwords." PC World. Jan. 26, 2009. (Sept. 23, 2010)http://www.pcworld.com/article/157816/how_to_protect_your_online_passwords.html
  • Carlson, Nicholas. "'Embarrasing and Damaging' Zuckerberg Ims Confirmed by Zuckerberg, The New Yorker." BusinessInsider.com. Sept. 13, 2010. (Sept. 23, 2010)http://www.businessinsider.com/embarrassing-and-damaging-zuckerberg-ims-confirmed-by-zuckerberg-the-new-yorker-2010-9
  • Chen, Janice. "Don't Want Embarrassing Old Photos Scanned and Posted on Facebook. You're Not Alone!" ZDNet. March 18, 2009. (Sept. 23, 2010)http://www.zdnet.com/blog/digitalcameras/dont-want-embarrassing-old-photos-scanned-and-posted-on-facebook-youre-not-alone/619
  • Emarketer.com. "How Consumers Balance Openess and Privacy." June 2, 2010. (Sept. 23, 2010)http://www.emarketer.com/Article.aspx?R=1007732
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  • Gunn, Eileen, P. "8 Ways to Buff Your Professional Image -- Online." U.S. News and World Report. Oct. 24, 2007. (Sept. 23, 2010)http://money.usnews.com/money/careers/articles/2007/10/24/8-ways-to-buff-your-professional-image--online.html
  • Microsoft.com. "Research Shows Online Reputation Matters." December 2009. (Sept. 23, 2010)http://www.microsoft.com/privacy/dpd/research.aspx
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  • Schonfeld, Erick. "Kleiner and Bessemer Put $8.65 Million into Reputation Defender." TechCrunch.com. Jan. 12, 2010. (Sept. 23, 2010)http://techcrunch.com/2010/01/12/reputationdefender-kleiner-bessemer-8-65-million/
  • Stone, Brad. "Viruses that Leave Victims Red in the Facebook." The New York Times. Dec. 14, 2009. (Sept. 23, 2010)http://www.nytimes.com/2009/12/14/technology/internet/14virus.html
  • Trenholm, Richard. "Google Boss Solves Embarrassing Facebook Photos: Change Your Name." CnetUK. Aug. 18, 2010. (Sept. 23, 2010)http://crave.cnet.co.uk/software/google-boss-solves-embarrassing-facebook-photos-change-your-name-50000385/
  • Zetter, Kim. "Palin E-mail Hacker Says it Was Easy." Wired. Sept. 18, 2008. (Sept. 23, 2010)http://www.wired.com/threatlevel/2008/09/palin-e-mail-ha/

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