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Please copy/paste the following text to properly cite this HowStuffWorks article:
Obringer, Lee Ann. "How Trade Shows Work." 01 January 2003. HowStuffWorks.com. <http://money.howstuffworks.com/trade-show.htm> 23 November 2009.
Inside this Article
- Vertical vs. Horizontal Markets
- Narrowing the List
- Designing and Caring for Your Booth
- See more »
- Graphics - Less is More
- Making It Happen
- Other Things to Keep in Mind
- Managing the Show Schedule & Materials
- The Big Book
- Training Your Booth Staffers
- Basic Training
- Organizing Your Staff
- Lead Tracking
- Filling the Fulfillment Package
- Following Up After Follow-Up
- The Lead Sheet
- Lots More Information
- See all Marketing articles
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