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by Lee Ann Obringer

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Please copy/paste the following text to properly cite this HowStuffWorks article:

Obringer, Lee Ann.  "How Trade Shows Work"  01 January 2003.  HowStuffWorks.com. <http://money.howstuffworks.com/trade-show.htm>  11 February 2012.
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What's the real story?

Stuff They Don't Want You to Know Videos »
Stuff They Don't Want You to Know Videos »
Inside this Article
  1. Introduction to How Trade Shows Work
  2. Why Do Trade Shows?
  3. Selecting the Right Shows
  1. Vertical vs. Horizontal Markets
  2. Narrowing the List
  3. Designing and Caring for Your Booth
  4. See more »
    1. Graphics - Less is More
    2. Making It Happen
    3. Other Things to Keep in Mind
    4. Managing the Show Schedule & Materials
    5. The Big Book
    6. Training Your Booth Staffers
    7. Basic Training
    8. Organizing Your Staff
    9. Lead Tracking
    10. Filling the Fulfillment Package
    11. Following Up After Follow-Up
    12. The Lead Sheet
    13. Lots More Information
    14. See all Marketing articles

Lots More Information

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  • Center for Exhibition Industry Research (CEIR)
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Inside this Article
  1. Introduction to How Trade Shows Work
  2. Why Do Trade Shows?
  3. Selecting the Right Shows
  4. Vertical vs. Horizontal Markets
  5. Narrowing the List
  6. Designing and Caring for Your Booth
  7. Graphics - Less is More
  8. Making It Happen
  9. Other Things to Keep in Mind
  10. Managing the Show Schedule & Materials
  1. The Big Book
  2. Training Your Booth Staffers
  3. Basic Training
  4. Organizing Your Staff
  5. Lead Tracking
  6. Filling the Fulfillment Package
  7. Following Up After Follow-Up
  8. The Lead Sheet
  9. Lots More Information
  10. See all Marketing articles
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