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While marketing is a social process and advertising is paid, these two often work closely together to reach consumers and partners. In this section, learn about everything from advergaming and product placement to building a business identity.
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Please copy/paste the following text to properly cite this How Stuff Works article:
Obringer, Lee Ann. "How Trade Shows Work." 01 January 2003. HowStuffWorks.com. <http://money.howstuffworks.com/trade-show.htm> 17 May 2008.
by
Lee Ann Obringer
Inside This Article
1.
Introduction to How Trade Shows Work
2.
Why Do Trade Shows?
3.
Selecting the Right Shows
4.
Vertical vs. Horizontal Markets
5.
Narrowing the List
6.
Designing and Caring for Your Booth
7.
Graphics - Less is More
8.
Making It Happen
9.
Other Things to Keep in Mind
10.
Managing the Show Schedule & Materials
11.
The Big Book
12.
Training Your Booth Staffers
13.
Basic Training
14.
Organizing Your Staff
15.
Lead Tracking
16.
Filling the Fulfillment Package
17.
Following Up After Follow-Up
18.
The Lead Sheet
19.
Lots More Information
20.
See all
Marketing & Advertising
articles
Lots More Information
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More Great Links
Trade Show Central
Exhibitor Online
Trade Show Exhibitors Association
Trade Show News Network
Global Sources Trade Show Center
Center for Exhibition Industry Research (CEIR)
CyberEXPO
PREVIOUS
Inside This Article
1.
Introduction to How Trade Shows Work
2.
Why Do Trade Shows?
3.
Selecting the Right Shows
4.
Vertical vs. Horizontal Markets
5.
Narrowing the List
6.
Designing and Caring for Your Booth
7.
Graphics - Less is More
8.
Making It Happen
9.
Other Things to Keep in Mind
10.
Managing the Show Schedule & Materials
11.
The Big Book
12.
Training Your Booth Staffers
13.
Basic Training
14.
Organizing Your Staff
15.
Lead Tracking
16.
Filling the Fulfillment Package
17.
Following Up After Follow-Up
18.
The Lead Sheet
19.
Lots More Information
20.
See all
Marketing & Advertising
articles
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Please copy/paste the following text to properly cite this How Stuff Works article:
Obringer, Lee Ann. "How Trade Shows Work." 01 January 2003. HowStuffWorks.com. <http://money.howstuffworks.com/trade-show.htm> 17 May 2008.
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