by Tom Harris
In this article, we'll take a look at why trade shows are so effective, how to select the best shows, and how to manage the process from start to finish. We'll also provide tips, checklists and web links that will make your job a heck of a lot easier.
Think you're immune to ad slogans? Maybe, maybe not. Advertisers use plenty of tactics to keep that slogan running through your head.
Prices: Self Publishing Books
Social networks are dominating today s headlines, but they are not the only platforms that are radically changing the way we communicate. Creatives such as designers, photographers, artists, researchers, and poets are disseminating information about themselves and their favorite subjects not via predefined media such as Twitter or blogs, but through printed or other self-published projects so-called zines. Those who publish zines are mostly interested in sole authorship, namely that all components including text, images, layout, typography, production, and distribution are firmly in the hands of one person or a small group. At their best, the results convey a compelling and consistent atmosphere and push against the established creative grain in just the right way. They provoke with surprising and non-linear food for thought. In short, zines are advancing the evolution of today s media. With a cutting-edge selection of international examples, Behind the Zines introduces the broad range of zines that exists today. These include zines that function as a new kind of project-oriented portfolio to showcase a self-profile or document an exhibit. While some act as (pseudo) scientific treatises to call the reader s attention to a specific topic, others serve as playrooms for creatives to run riot and express themselves and communicate with each other in a space that is free from editorial restrictions. The book examines the key factors that distinguish various zines. It introduces projects in which the printing process significantly influences aesthetics or in which limited distribution to a small, clearly defined target audience becomes part of the overall concept. Behind the Zines not only documents outstanding work, but also shows how the self-image of those who make zines impacts the scene as a whole. Through interviews with people involved in zine production and distribution, the book sheds light on various strategies for this evolving media form.
$54.75
Organised around such themes as harmony with one's self and with the world, religious ways of life, the use of reason, self-exploration, self-realisation, and social involvement, the selections in this anthology, edited and introduced by Charles Guignon, explore traditional and recent philosophical thought on the topic of human flourishing. This is a versatile series of compact anthologies, each devoted to a topic of traditional interest. Selections include classical, modern, and contemporary writings, chosen for thier elegance of exposition and their consistent ability to stimulate thought and discussion.
$39.95
This book is a guide into self-publishing, offering the basics to get you started. Included are hundreds of current contacts to help you market your book and proven Internet strategies for selling your book online. You'll learn how to: Apply for a publisher name and set up your publishing business as a sole proprietorship; Obtain an ISBN Log and credential your book; Create a workable budget and a financial plan; Determine your selling strategies and personal promotion plans; Create a descriptive selling handle; Professionally layout and typeset your book; Write a powerful back cover blurb; Write an effective press release to gather media attention; Get your book into bookstores and libraries; Interest a distributor in representing your book; Launch your book locally and to the world; Obtain book reviews and other free publicity; and Sell subsidiary rights, including book clubs and foreign translations. Visit my Writer's Workshop at http://pathtopublishing.blogspot.com
$80.55
