The variety of eclectic pieces at Red Baron begs the question, "who's buying this stuff?" Paul Brown explains:
Our customers are the neatest people in the world. These are people who "made it" a thousand different ways… now they're building their house, furnishing their house and spending the money they worked so hard [to earn]. Almost all [the people at our auctions] are self-made folks.
Interested buyers must register beforehand for Red Barons auctions. Registration is as simple as completing a short form and paying a $100 fee. Everyone from the yard sale enthusiast to the dot com billionaire has an opportunity to attend and bid on Red Baron's auction pieces. But the high price of the majority of the pieces does attract a wealthy clientele. Before their last auction, the nearby private airport called the Red Baron to warn them that they could not accept any more planes. Nearly 21 private jets had crowded the small Atlanta airport, all belonging to people attending Red Baron's auction.