You're most apt to notice items right in front of you when shopping. Call it human nature. It's no wonder that distributors and manufacturers pay a premium price to put their products on shelves at eye level. This prime product placement zone is where the most expensive products are usually found. Fortunately, there's an easy way to avoid falling for this trick. Avoid that middle section! Pretty simple, right? The next time you go to the grocery store, force yourself to scout out groceries on shelves up high and down low; this is usually where the less expensive brands are displayed.