Grocery stores pay researchers large sums of money each year to study us and the way we shop for our groceries. It's no surprise that the foods most often purchased by consumers, like milk, eggs, cheese and meat, can be found at the back of the grocery store. To get to these popular must-haves, grocers have us navigate through aisles full of cereal, candy, chips and cookies, allowing that by chance, we might decide to impulsively throw a few boxes in our shopping carts along the way.
As you stroll through the produce section in your grocery store, you might notice that the organic apples are quite a bit more expensive than the nonorganic ones. Why pay more for organic groceries instead of buying their conventional counterparts? Not only are you supporting local farmers and your local economy by buying organic, some studies suggest that organic produce is more nutritious and is less likely to contain harmful pesticides. It's true that organic produce is less likely to ever go on sale compared to the regular fruits and vegetables offered by your local grocery store, so if you want the freshest foods fast, you'll have to pay full price.