The Management Structure

The management team for PDAware is a diverse group with strong skills in technology, marketing and sales, finance and operations. Our primary criteria when filling these executive positions was extraordinary past achievement.

Key Players

Joe Schmoe - CEO
Mr. Schmoe brings more than 25 years of marketing and executive management expertise in growing businesses at leading companies. Immediately prior to PDAware Mr. Schmoe was CEO of XYZ Corporation. While there he led the worldwide widget marketing group, a multi-billion dollar enterprise that is currently ranked first in its industry. Mr. Schmoe also successfully reorganized the company, streamlining operations and improving profitability.

Mr. Schmoe had previously spent seven years at Ablesoft, Inc. as COO. He was responsible for the development and launch of numerous successful products in growing markets and new business categories for Ablesoft. He helped drive revenues from more than $3 billion to more than $12 billion. Under his guidance, the company was named the most-respected brand names in America in 1996 and 1997. He holds both a Bachelor of Science in Industrial Engineering and a Bachelor of Science in Management from Northwestern.

Frederick Flintstone - COO
Fred Flintstone was brought in a COO in January 2001. As COO, Mr. Flintstone's mission is to establish PDAware's leadership in the worldwide market.

Mr. Flintstone was most recently senior vice president of the global customer service organization at EverGravel, Inc. His responsibilities included customer service for all of EverGravel's Large Boulder Operations. Prior to his worldwide service role, Mr. Flintstone was responsible for EverGravel's worldwide Enterprise Sales and Service organization.

Mr. Flintstone has held a variety of sales and marketing management positions at including vice president of EverGravel's North America System Sales, vice president and general manager for EverGravel's bouldernetworking product group, and a director of marketing with responsibility for key gravel product lines.

Mr. Flintstone holds an MBA from the University of North Carolina at Chapel Hill and a degree in Business, with honors, from Michigan State University.

Ricky Ricardo - VP Product Development
Ricky Ricardo was named to the executive team in August 2000, as VP of Business Development. A 13-year veteran of ABCSoftware Corporation, Mr. Kessler was most recently chief software engineer with ABCSoftware's global development team. Prior to his worldwide development role, Mr. Kessler was responsible for ABCSoftware's worldwide business development group.

He has held a variety of engineering management positions other Fortune 500 companies, including vice president of development at North America Software Sales with responsibility for key network communication product lines.

Mr. Ricardo holds an MBA from the University of California at Berkeley and a degree in Business, with honors, from San Jose State University.

Jane Doeseski - VP of Marketing
Jane Doeseski is PDAware's VP of Marketing. She joined after nine years at EFG Software, Inc., where she served most recently as Senior Marketing Director. At EFG, she was responsible for creating new strategic partnerships and also for creating a brand awareness for a $500 million joint venture between Acme, A1business, and others. Previously, she served as Vice President at JKL, managing regional business development, marketing and sales teams. Doeseski also did marketing and consulting for BCD and CDE consulting.

Doeseski holds an MBA degree from the Duke University.

Jon Smyth - VP Finance
Jon Smyth joined PDAware, Inc. as Vice President of Finance in September 2000. He manages the company's finances and has established the financial systems. He worked with his former employer, CDE Widgets, for over 12 years, holding numerous executive finance management positions as CDE grew from a $200 million to a $2 billion company. Most recently working as Controller of CDE, he was an integral player in executing and integrating numerous acquisitions. He also spearheaded the development of the cash management and capital infrastructure, and streamlined the financial planning process which led to significant improvements in the internal systems architecture.

Mr. Smyth has a diverse financial background, with experience at both start-up and large corporations. He graduated Summa Cum Laude from Berkeley with a degree in Accounting. She also holds an MBA from Santa Clara University.

Org Chart
Staffing as of the end of year 1.

Staffing Costs