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Origins of 12 Modern Icons

The Gerber Baby

Contrary to some popular beliefs, it's not Humphrey Bogart, Elizabeth Taylor, or Bob Dole who so sweetly looks up from the label of Gerber products. In fact, the face that appears on all Gerber baby packaging belongs to mystery novelist Ann Turner Cook. In 1928, when Gerber began their search for a baby face to help promote their new brand of baby food, Dorothy Hope Smith submitted a simple charcoal sketch of the tot -- promising to complete it if chosen. As it turned out, that wasn't necessary because the powers behind Gerber liked it just the way it was. In 1996, Gerber updated its look, but the new label design still incorporates Cook's baby face.