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Origins of 12 Modern Icons


7
The Coppertone Girl

It was 1959 when an ad for Coppertone first showed a suntanned little girl's white buttocks being exposed by a puppy. "Don't be a paleface!" was the slogan, and it reflected the common belief of the time that a suntan was healthy. Artist Joyce Ballantyne Brand created the pig-tailed little girl in the image of her three-year-old daughter Cheri. When the campaign leapt off the printed page and into the world of television, it became Jodie Foster's acting debut. As the 21st century beckoned, and along with it changing views on sun exposure and nudity, Coppertone revised the drawing to reveal only the girl's lower back.


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