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Origins of 12 Modern Icons

The Pillsbury Doughboy

Who can resist poking the chubby belly of this giggling icon? This cheery little kitchen dweller was "born" in 1965 when the Leo Burnett advertising agency dreamt him up to help Pillsbury sell its refrigerated dinner rolls. The original vision was for an animated character, but, instead, agency producers borrowed a unique stop-action technique used on The Dinah Shore Show. After beating out more than 50 other actors, Paul Frees lent his voice to the Doughboy. So, if you ever craved Pillsbury rolls while watching The Adventures of Bullwinkle and Rocky, it's no wonder ... Frees was also the voice for Boris Badenov and Dudley Do-Right.