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by Lee Ann Obringer

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Please copy/paste the following text to properly cite this HowStuffWorks article:

Obringer, Lee Ann.  "How Marketing Plans Work"  01 January 2003.  HowStuffWorks.com. <http://money.howstuffworks.com/marketing-plan.htm>  10 February 2012.
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What's the real story?

Stuff They Don't Want You to Know Videos »
Stuff They Don't Want You to Know Videos »
Inside this Article
  1. Introduction to How Marketing Plans Work
  2. What is Marketing?
  3. Everyone is Responsible for Marketing
  1. What is the Marketing Department's Role?
  2. Market Research and Analysis
  3. The Business Review
  4. See more »
    1. The Market Review
    2. PEST
    3. SWOT
    4. The Marketing Plan Outline
    5. Executive Overview
    6. Market Overview
    7. Market Segmentation
    8. Target Audience
    9. Psychographics
    10. Competitive Overview
    11. Product Overview
    12. Writing SWOT
    13. Goals and Objectives
    14. Marketing Objectives
    15. Strategies
    16. Positioning
    17. Marketing Mix Strategy
    18. Price Strategy
    19. Place Strategy
    20. Promotion Strategy
    21. Advertising
    22. Marketing and Public Relations
    23. Direct Marketing
    24. Promotions and Events
    25. Special Events
    26. Product Marketing Literature
    27. Sales Force
    28. Action Plan and Implementation
    29. Weighting your Media
    30. Scheduling
    31. Putting the Marketing Plan Together
    32. Evaluation
    33. Lots More Information
    34. See all Starting a Business articles

Lots More Information

Related HowStuffWorks Articles

  • How Market Research Works
  • How Trade Shows Work
  • How Building a Business Identity Works
  • How Creating an Online Business Works
  • How Franchising Works
  • How Building a Sales Team Works

More Great Links

General Marketing Information

  • The Promotion Clinic
  • MeansBusiness - Business ideas and management resources
  • American Demographics - A Dow Jones Magazine
  • MarCommWise - Marketing Communications Knowledge
  • Action Plan Marketing - Services, tools, information

Demographic Information

  • Demographics Now
  • AdAge Magazine
  • Neilsen Net Ratings
  • The Right Site: Demographic reference and site selection

Market Research

  • U.S. Census Bureau
  • Bureau of Labor Statistics
  • USAData
  • Competitive Media Reporting

Media Planning

  • Magazine Publishers of America - Includes many resources for media planning for magazine advertising
  • Nielsen Media Research - Terms and Formulae
  • AdNoir.com - The tool for advertising and media professionals
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Inside this Article
  1. Introduction to How Marketing Plans Work
  2. What is Marketing?
  3. Everyone is Responsible for Marketing
  4. What is the Marketing Department's Role?
  5. Market Research and Analysis
  6. The Business Review
  7. The Market Review
  8. PEST
  9. SWOT
  10. The Marketing Plan Outline
  11. Executive Overview
  12. Market Overview
  13. Market Segmentation
  14. Target Audience
  15. Psychographics
  16. Competitive Overview
  17. Product Overview
  18. Writing SWOT
  19. Goals and Objectives
  20. Marketing Objectives
  1. Strategies
  2. Positioning
  3. Marketing Mix Strategy
  4. Price Strategy
  5. Place Strategy
  6. Promotion Strategy
  7. Advertising
  8. Marketing and Public Relations
  9. Direct Marketing
  10. Promotions and Events
  11. Special Events
  12. Product Marketing Literature
  13. Sales Force
  14. Action Plan and Implementation
  15. Weighting your Media
  16. Scheduling
  17. Putting the Marketing Plan Together
  18. Evaluation
  19. Lots More Information
  20. See all Starting a Business articles
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